Counter displays are an excellent way to increase sales of your product, especially in the form of impulse purchases that take place right at the cash register. That said, you can’t simply set up a counter display and hope for the best. While some people
With Memorial Day approaching, it is time to start thinking about how you can redesign your product packaging for this holiday. Memorial Day is the time when we honor those who have died in service to our country, and many businesses see it as an
No matter what type of product you sell, it makes sense to incorporate green into your packaging run. You may want to add some of this color in the literal sense or search for ways to make your packaging greener, as in being “environmentally friendly”. Regardless
No matter the product, your packaging design is one of the most important factors affecting sales. You need a design that stands out from the crowd without looking out of place. Unfortunately, you will have to redesign the packaging every once in a while since
No matter what type of product you sell, you are most likely always in search of ways to cut costs. With reduced costs, you can either increase your profit margin or lower the price of your product and increase sales by offering a more affordable
Whether you are creating packaging for your very first product or adding a new product to your existing line, you need to carefully plan your design to ensure it appeals to customers and meets with your current branding. Ideally, you will always work with a
No matter what type of product you sell, you should be taking advantage of trends and holidays to boost your sales. With Easter coming up, it is time to consider whether specific packaging for this holiday makes sense for your product. While some industries won’t
Use spring as the perfect opportunity to make some changes to your product packaging. If you want to keep your sales up, you need to constantly make minor changes and take advantage of holidays and seasons. For spring, in particular, you can make a few
One of the many happy customers who have worked with SoOPAK is a director of client engagement at a promotional company. The company has thousands of clients that range from large corporations to small businesses. The director and his team focus on helping clients with
SoOPAK doesn’t work only with businesses searching to package their products; we have also had numerous success stories from working with graphic designers. One of these designers is the director at a creative agency that focuses on corporate branding. He works with many small businesses