As you design your product packaging and choose a company to manufacture it for you, you will find yourself with several printing options. Each of these involves a slightly different production process and has its own pros and cons. Your packaging manufacturer can help you choose
As you design your product packaging, it is crucial to keep your entire audience in mind. The best packaging will be inclusive and accessible to everyone in your audience, regardless of whether they have disabilities. From ensuring your packaging is simple to open to considering
When most people think of the design and words printed on their product packaging, they picture the exterior of the packaging. Despite that, there are plenty of situations where you may want to print text or images inside your packaging as well. The good news is
If you think of your product packaging as just a way to ensure that your product gets safely to its destination, you are missing out on valuable marketing opportunities. That is because the design of your packaging can have a significant impact on your ability
Every industry is currently facing disruptions to the supply chain. Whether or not you have noticed that with the materials for your main product, or even with shipping your product, you should think about how it will affect your product packaging. You’ve likely already noticed at
With 2022 quickly approaching, it is time to take a look at some of the packaging trends you can expect to see next year. You will notice that some of these are continuations of current trends and those from previous years. Even if they are
One of the biggest trends in product packaging in recent years has been sustainability. Making your packaging sustainable reduces your impact on the planet and helps you attract customers who want to do the same. Recently, PepsiCo announced aggressive sustainability goals for its product packaging. Take
When it comes time to design your product packaging, you will have many decisions to make. Among those are whether you want embossing, debossing, or both on your packaging. Both are excellent ways to help your packaging stand out from the crowd, but before you
When it comes time to choose your product packaging, one of the most important decisions you will have to make is what type of packaging you want. Rigid packaging is just one of many options, but it is among the most popular. What Is Rigid Packaging? Rigid
While you still don’t see too many examples of product packaging that use augmented reality, it is far from new to the packaging world. After all, it was a trend for packaging in 2020. This is certainly one of those trends that spans years, but
