Packaging is one of the most important elements of a good product. You might have the best product in the world, but without the right packaging, not many people will be interested. Let's face it; when customers are out looking for something to buy, they
Packaging could make or break your product's public perception, but getting it right is easier said than done. Your product package is more than a vessel to hold the product. Instead, it's a marketing tool to communicate your brand identity and value proposition. If done correctly,
Your choice of products in your product packaging is a sensitive but often overlooked aspect of marketing and perception. While proper colors leave a lasting impression on your customers and help your brand stand out from the pack, wrong colors, on the other hand, confuse
Redesigning product packaging is a tricky project that can cost your brand both time and money, if you are not careful. For this reason, it is best to get an idea of what your goal of the package redesign is. Do you want to go
Today's market is highly competitive. Regardless of the niche your business is in, chances are there are tens of other businesses in the area offering the same products or services. This begs the question, how can a business stand out in a highly competitive and saturated
The packaging used for food products is a critical consideration for any brand. It is an important component of your business startup and requires a lot of attention to detail. You don’t want to have products going out in the wrong or unsafe packaging and
In a fast-paced business environment, it pays to do things fast. This is especially notable in eCommerce, where 48% of customers prefer fast deliveries. This means that businesses must adjust their packaging practices to facilitate rapid packaging, shipping, and delivery. While hiring more employees to meet
In addition to being a protective covering for your products, your package is a first impression on your potential customers. The packaging you choose offers a chance to save money, reach your clients, and build your brand image. Great packaging will bring you repeat sales,
Unless you've just invented something new, chances are that there are tons of other similar products on the market. Worse still, retail stores typically place similar products in the same section, which means your biggest competitors may have their products sitting right next to yours. This
It is predicted that in the year 2050, our oceans will have more plastic than fish. These statistics are leading companies to work hard at developing a more sustainable business model. The harmful effects of packaging are getting attention and drawing many to vote with