Redesigning product packaging is a tricky project that can cost your brand both time and money, if you are not careful. For this reason, it is best to get an idea of what your goal of the package redesign is. Do you want to go
Today's market is highly competitive. Regardless of the niche your business is in, chances are there are tens of other businesses in the area offering the same products or services. This begs the question, how can a business stand out in a highly competitive and saturated
The packaging used for food products is a critical consideration for any brand. It is an important component of your business startup and requires a lot of attention to detail. You don’t want to have products going out in the wrong or unsafe packaging and
In a fast-paced business environment, it pays to do things fast. This is especially notable in eCommerce, where 48% of customers prefer fast deliveries. This means that businesses must adjust their packaging practices to facilitate rapid packaging, shipping, and delivery. While hiring more employees to meet
In addition to being a protective covering for your products, your package is a first impression on your potential customers. The packaging you choose offers a chance to save money, reach your clients, and build your brand image. Great packaging will bring you repeat sales,
Unless you've just invented something new, chances are that there are tons of other similar products on the market. Worse still, retail stores typically place similar products in the same section, which means your biggest competitors may have their products sitting right next to yours. This
It is predicted that in the year 2050, our oceans will have more plastic than fish. These statistics are leading companies to work hard at developing a more sustainable business model. The harmful effects of packaging are getting attention and drawing many to vote with
The market is incredibly saturated with similar products. To maximize their chances of standing out and making a sale, many brands are turning to more innovative packaging ideas that focus on sustainability, engagement, and functionality. In that regard, here are some of the top packaging trends
Kraft paper is a wonderful, eco-friendly option for packing your products. Creating more sustainable packaging is more than just a trend these days; it is essential to up-and-coming brands. In a recent study, more than 50% of brands that responded said that it is important
What is the secret to making your product fly off the shelves? Over the years, multiple marketers and business owners have pondered this and come up with a few possible solutions, the most common being creating a genuinely beneficial and attractive product and marketing it
