If you have been selling your product for at least a year, then you know taking advantage of seasonal changes in the packaging can boost sales. The unique appearance will catch the eye of customers, making them more likely to consider your product. A fall
Environmental friendliness is gaining prominence across the globe. To go along with the new sense of eco-friendliness, many consumers are choosing products that have a minimal impact on the planet over the competition. This has given businesses the necessary push to implement greener practices across
Anyone who runs a business recognizes the importance of branding. Name and logo recognition is one of the best possible ways to grow your business and including this information on product packaging is essentially free advertisement. You won’t always, however, be able to fit your
Depending on your company, shelf stable packaging can be a very important factor to keep in mind. Food manufacturers, for example, have to make sure that their product is still fresh, edible, and safe to eat by the time their customers bring it home from
You or your graphics department have just completed the design for your product. Everyone thinks it looks great. You are excited to get your product, your “baby,” out on the market. What are some of the things to consider, some of the questions you should
When you have used your packaging for a number of years, it could be time to re-design it. In an effort to draw in new consumers, a fresh, new look may be just what your product needs. Here are six tips to help you with
Transforming the packaging market with a low economical price for 500 or more custom cartons July, 2015: SoOPAK, a leading short-run offset North American packaging specialist, recorded an exceptional display of its innovative food packaging samples and its superb print capabilities at the Summer Fancy Food
Every single product on the market has to be packaged in some way. At a minimum, packaging serves to keep items safe on their way to their destination. You want your packaging to stand out and keep your product safe, but it has to do
An initial packaging run is the time to test out your package design and see how well it does. Ideally, you will opt for a short run at first so you can see how well your design does on the market before making the significant
As a business owner, your primary goal is to boost sales and improve your profit margin. Every single business decision you make will affect how well you achieve this goal, including your choices concerning packaging. Whether you are just starting out or already have years
