The New Year always brings with it the concept of new and fresh beginnings. This is true both in our personal lives and in our business lives. This is a great time to take an unbiased look at your product’s packaging and determine whether or
Every manufacturer knows that packaging is advertising in miniature. A perfectly great product packaged poorly is not as likely to sell well as if it were packaged smartly. Using the same package design year after year has some merit, as people get accustomed to the
There’s nothing more frustrating than getting a package in the mail that has been crushed or otherwise damaged, and this is true whether you ship or receive. Whether your product is being shipped one at a time to an individual address or by the pallet
If you are a manufacturer of cold products, you are probably always on the lookout for even better packaging than you currently use. Cold products are typically food, so the packaging needs to not only withstand cold temperatures, but also be safe and suitable for
Packaging is the second most important consideration in marketing your product. The product itself—its quality, usefulness, and desirability—is foremost, but the packaging it goes in can make or break a great product. Conversely, great packaging and labeling can sell even a mediocre product. If your
When most people talk about shelf display packaging, they are referring to the containers that will hold multiple of your products. This method is typically used for smaller products and helps encourage impulse purchases with their placement by the front of the store. As with
If you sell a product of any kind, then you know that you should take advantage of the holidays to boost your sales. When done correctly, Thanksgiving packaging can help your product fly off the shelves in stores or increase purchases through your website. To
There are many different elements of product packaging to consider. You want to make sure that your product stays protected within its box or plastic. The package should be large enough to attract attention from potential customers but small enough to keep costs down. You
At some point, it may become necessary to redesign your packaging. There are plenty of reasons to do so. Sometimes the design is simply outdated, or maybe it is too costly. No matter the reason, your company needs to be careful during a redesign to
As a business owner, you need to think about packaging year round. While one specific design may do great during the majority of the year, you will see vast improvements in your profit if you opt for customized packaging, particularly around large events, such as
