No matter the type of product you sell, you want to make sure that its packaging can hold up to everything. This includes the process of putting your product inside the packaging, the product going to the store, being placed on the shelf, sitting there,
When most companies think of advertising, they picture flashy billboards, online ads, or a commercial on TV. In reality, however, your packaging is one of the best advertisements you will find. This makes it an efficient way to advertise your product as long as you
As a business, your primary goal is to increase sales of your product, and packaging is one of the most important ways to do this. While you will do advertising of some sort, you still want your product to stand out from similar options when
To show you how much we appreciate your business, SoOPAK is kicking off annual “My Favorite Packaging” Contest on Friday, June 12, 2015. The contest will run until July 12, 2015 on the SoOPAK Facebook page. The packages awarded the most votes will take home
As a business owner, you want to make sure that you plan on packaging and shipping your product throughout the entire year. While most people tend to focus on ensuring their packaging can handle rainstorms or the cold of winter, withstanding hot summer weather is
Creating a product that will sell is more than just designing and producing the product itself; you also need to be careful with the packaging. While any box or container can hold a product, not all will have the same reception among the public. That
When designing packaging for your product, you want to make sure that it stands out from the competition. Most similar products will have the same general packaging shape and size, with the main differences being colors and patterns. To increase your sales, you need your
When most people hear about a small packaging run, they assume that only new or small companies can benefit from this service. In reality, however, a small run, also known as a short run, can be a useful tool for businesses of any size, no
For years, the major focus when companies designed their packaging was to make the product appealing when sitting on the shelf of the store. With the increase of technology, however, more people are choosing to use online shopping instead of heading to the mall, department
As a business owner, there are two ways to increase your profits. You can either cut expenses or make more sales. The ideal would be to do both of these things. Luckily, efficient packaging can increase your sales, leaving you a larger profit and the
