Any product can be a victim of forgery or counterfeiting, but counterfeiters are more likely to target high-end items. After all, counterfeiters can make more money from making fake luxury goods than affordable ones. The good news is that as counterfeiters advance, so does the
No matter your product, how you package it is crucial for your marketing and customer experience. In recent years, it has become even more important for companies to give customers an unboxing experience when opening their new products. Learn why and then get some tips
When most people think of bottles, they picture plastic or glass ones. Estee Lauder hopes to change this. It is working to become the first company in the beauty industry to use a recyclable paper bottle to hold its products. Estee Lauder Is Partnering with Pulpex To
There are a lot of terms to know as you design and order your product packaging, including primary packaging materials. The following information will clear up any confusion about primary packaging materials by outlining what they are as well as which ones are the most
When you start looking for a product packaging supplier, you will notice that some have a logo on their websites saying they are FSC Certified. Even if you look at the packages of random items in your house, you will notice this certification on some
Before you order a full-run, or even a short-run, of your product packaging, it is a very smart decision to order a full-color mock-up. While you may feel tempted to skip this step, especially if you are on a time crunch, you should treat it
As you design your product packaging and choose a company to manufacture it for you, you will find yourself with several printing options. Each of these involves a slightly different production process and has its own pros and cons. Your packaging manufacturer can help you choose
As you design your product packaging, it is crucial to keep your entire audience in mind. The best packaging will be inclusive and accessible to everyone in your audience, regardless of whether they have disabilities. From ensuring your packaging is simple to open to considering
When most people think of the design and words printed on their product packaging, they picture the exterior of the packaging. Despite that, there are plenty of situations where you may want to print text or images inside your packaging as well. The good news is
If you think of your product packaging as just a way to ensure that your product gets safely to its destination, you are missing out on valuable marketing opportunities. That is because the design of your packaging can have a significant impact on your ability
