When designing and printing your product packaging, you are likely to come across the term color matching. At the simplest level, this refers to ensuring that the colors on your packaging appear how you want them to. The idea behind color matching is fairly straightforward,
Tips to Reduce Packaging Waste Reducing your packaging waste can help your company achieve several goals. It will lower your costs because you will have to pay for fewer materials without changing the packaging significantly. It will also reduce your impact on the planet, as you
Exploring the Various Layers of Product Packaging When it comes to product packaging, there are several layers to it, all of which work together. While there are plenty of product packaging variations based on box styles and other factors, the industry uses three common classifications to
How to Design Your Product Packaging to Encourage Customers to Recycle It Everyone has a responsibility to do what they can to help the planet. Many consumers are taking this to heart and doing their best to recycle whatever product packaging can be recycled. But not
How to Assess Your Product Packaging Life Cycle and Its Environmental Impact Whether you already have product packaging that you have been using for years, are planning a redesign, or are searching for your first product packaging, you should assess the packaging life cycle. This helps
CAD Sample or Mockup Box: How to Choose and When to Choose Both It should go without saying that you want to be positive that your product packaging looks how you want before you place an order. Samples are an excellent way to do this, and
How to Choose the Best Box Style for Your Product One of the most important decisions you have to make as you design your product packaging is the box style. There are dozens of box styles to choose from, and sometimes the possibilities can seem overwhelming.
As you design your product packaging, you will likely want to include some claims on it to help draw attention on the shelves or with online shopping. Claims can have a strong influence on whether shoppers decide to buy your product, but you want to
Every product is different, which is why there are so many different packaging styles available. When it comes to e-commerce, you could theoretically choose nearly any type of packaging, but flexible product packaging is well worth some extra consideration. Explore why flexible packaging should be
Custom inserts are a great way to enhance your marketing and help your product packaging stand out from the crowd or protect your product. However, you can’t just make an insert without any thought as to what to include; the result will be hit or
