In today’s digital world, you have to appeal to online shoppers and those who buy your products in stores. But do you need to use different packaging for each, or can you use the same product packaging for both sales channels? To get a better idea
With winter quickly approaching, it’s time to reevaluate your product packaging to make sure it can protect your product. During the winter months, your packaging will be exposed to colder weather and potentially more moisture from snow. But you can do a few things to
Learning about common mistakes is a great way to avoid them, as you know what to look for. There is plenty of advice highlighting packaging design mistakes, but what about mistakes when choosing materials? We’ve gathered some of the most common mistakes during the material
Artificial intelligence (AI) has had wide-reaching impacts on nearly every industry, including packaging. Take a closer look at how AI has influenced packaging design. Then, decide if you want to start using artificial intelligence when designing your product packaging. AI in Packaging Before using AI in packaging
With rising costs on everything, companies are looking for ways to cut costs and boost profits. You can likely find some savings hidden in your product packaging costs if you know where to look. Keep the following tips in mind and find ways to boost
If you sell a pharmaceutical product in the United States, then you are familiar with using NDC (National Drug Codes) on your products. But the FDA is proposing changes, partly because of the impending possibility of running out of those codes. If you sell one
No matter the type of product you sell, you can find inspiration from other products. The recent redesign of Idahoan Mashed Potato Cups is a great example of this. Take a closer look at the redesign, as well as what you can learn from their
In recent years, many brands have changed their product packaging to boost their eco-friendliness and sustainability. The recent challenge from Bayer is one of the latest examples of this. Take a closer look at the challenge as well as what it means for your product
When it comes to product packaging, there are a lot of factors to consider, including your target audience. A lot of product packaging has traditionally been gendered, aiming to target either men or women. But recent years have seen the rise of gender-neutral packaging. By
With the push toward sustainability and eco-friendliness, most companies are looking for small things they can do to be greener. While you can do things like using recycled materials and trying to use more green energy, you can also encourage your customers to do their
