Nowadays, the consumer industry is so saturated that shoppers barely get time to dig deep into the details of every product. To grab a shopper’s attention, brands use attractive header cards. Header cards (also commonly known as bag toppers) are one of the easiest and
The process of designing your product packaging is crucial since the packaging is one of the first impressions you make on consumers. While things like the color scheme and imagery are important, you should not overlook the importance of typography in your artwork. Follow these
Wine packaging, just like all other types of product packaging, is experiencing a push towards sustainability. The population as a whole is becoming more aware of the negative impact it has on the planet and has begun taking steps to minimize it. Choosing to make
Baked goods like cookies, pastries, cakes, and cupcake are special treats, and their packaging should also be exceptional. If you are planning to ship any of these baked goods, then make sure they go out in their packaging just as they came out of the
With summer about to arrive, now is the time to start thinking about how you will protect your products during the hottest months of the year. Extreme heat may not cause damage to certain types of products, but there are many that it can damage.
Regardless of the type of product that you sell, there are numerous problems that can arise throughout the packaging process. From the design to the actual manufacturing to ensuring the packaging protects your product during shipping, you need to stay on top of everything. Some
Your product packaging helps you make a strong first impression on potential customers, so you need to make sure it is perfect. To help work toward that goal, familiarize yourself with some of the more common packaging problems and what you can do to avoid
Product packaging plays a huge role in buying decisions. The attraction of a buyer depends on the fascination of a packaging. It is always said that ‘what appeals better, sells better.’ Visibility of a product packaging leaves a profound impression on customers, and they are
With a heightened awareness of our environment and the ways we are damaging it, more and more consumers are considering the packaging their products come home in. When you are considering a packaging shift or even a complete overhaul, it’s important to seriously consider ways
Most companies will keep their packaging for a long time, perhaps making small tweaks to the design or other elements of the packaging. At some point, you may do a complete packaging redesign and update it to stay modern or take advantage of current trends.
