When you are in the food industry, you know how much competition you are up against. You only have to walk the aisles of any supermarket to see the vast array of products from different brands. This is one reason why it is very important
If you have been marketing a product for any length of time, it may be time to change your packaging. When you change your packaging, you have to consider size, shape, graphics, color, and typography. The change may be needed in one or all of
If you are new to product packaging, you may be wondering how to present your product in the best way possible. Creating a quality product is the most important thing, but good packaging is also a very important part of marketing your new creation. Here
Some companies are worried about making their packaging greener because of higher costs. However, going green will frequently lead to savings. As a bonus, environmentally friendly packaging will attract new customers to your product, boosting your sales in addition to the savings you get from
When you start off with your product, the initial packaging run can be a stressful experience, particularly if you are not prepared for it. To make sure your packaging run goes off without a hitch, make sure that you have the following things. The Right Packaging
When you start thinking about your product packaging, most people just imagine the box or container itself as well as the art on it. While these are essential parts of packaging, there is more to it than just this. There are definitely some packages that
When designing your product packaging, you want to get everything, including the labels, correct the first time. While you can always order a small quantity to check everything, this does take more time. You definitely don’t want to create all your packaging only to realize
As you get your product packaging ready for St. Patrick’s Day, take the time to make sure that you do not make some common mistakes. The potential for problems with your packaging is similar during holidays as another time of the year, but there are
It is never too early to start planning out your packaging for the summer months. Some product packaging, such as those containing perishable food items or certain medications, needs to stay within a certain temperature range. Others, like electronics, just shouldn’t be exposed to extreme
Before you begin a new packaging run or do your first product packaging run, there are a few essential things that you should always know. They range from aspects of planning your packaging to confirming that you hire the right company to take care of