With a heightened awareness of our environment and the ways we are damaging it, more and more consumers are considering the packaging their products come home in. When you are considering a packaging shift or even a complete overhaul, it’s important to seriously consider ways
Most companies will keep their packaging for a long time, perhaps making small tweaks to the design or other elements of the packaging. At some point, you may do a complete packaging redesign and update it to stay modern or take advantage of current trends.
When it comes to your product packaging, it should do much more than just protect your product and ensure it arrives safely at the homes of consumers. The best packaging will also be a key part of your marketing strategy. It will influence the decision
Anyone who sells a product is aware of the wealth of packaging options available. In recent years, there has been an increase in flexible packaging, such as the resealable pouches that some packaged snacks come in. This move to flexible materials does not leave traditional
You should never underestimate the impact any element of your packaging has on your sales, including the color. Color is actually among the most important parts of your packaging; it’s one of the first things customers notice, whether you sell household items or something else.
Creating a mockup is one of the most important steps in developing your product packaging. This is your chance to see your packaging as it will look instead of just imagining it. This is also when you should confirm that every piece of information on
The world of commerce is changing with more and more sales completed online, but that does not mean that companies can neglect branded packaging. In fact, ensuring your packaging is properly branded before selling your product is just as important online as it is in
With fall about to get into full swing, it is the last chance to think about your fall packaging and how you can adjust your product packaging this season to increase your product’s appeal to customers. This is the perfect time of the year to
The area of marijuana packaging is still relatively new due to the recent increase in areas where cannabis is legal, but there is already a wide range of packaging options for those who sell marijuana. While you could theoretically use any type of product packaging
Choosing the right box for your product is an important step as you want to ensure that it protects your product and helps your brand make a positive impression without wasting materials or costing too much. To figure out how to choose the right box
