You have just created a great product that deserves fantastic packaging. Many times the way a product is packaged will make or break its success. Wonderful products, if poorly packaged, can bomb. One packaging blunder you don’t want to make is to put your great
There’s nothing more frustrating than getting a package in the mail that has been crushed or otherwise damaged, and this is true whether you ship or receive. Whether your product is being shipped one at a time to an individual address or by the pallet
Packaging is the second most important consideration in marketing your product. The product itself—its quality, usefulness, and desirability—is foremost, but the packaging it goes in can make or break a great product. Conversely, great packaging and labeling can sell even a mediocre product. If your
If you sell a product of any kind, then you know that you should take advantage of the holidays to boost your sales. When done correctly, Thanksgiving packaging can help your product fly off the shelves in stores or increase purchases through your website. To
At some point, it may become necessary to redesign your packaging. There are plenty of reasons to do so. Sometimes the design is simply outdated, or maybe it is too costly. No matter the reason, your company needs to be careful during a redesign to
As a business owner, you need to think about packaging year round. While one specific design may do great during the majority of the year, you will see vast improvements in your profit if you opt for customized packaging, particularly around large events, such as
Environmental friendliness is gaining prominence across the globe. To go along with the new sense of eco-friendliness, many consumers are choosing products that have a minimal impact on the planet over the competition. This has given businesses the necessary push to implement greener practices across
Depending on your company, shelf stable packaging can be a very important factor to keep in mind. Food manufacturers, for example, have to make sure that their product is still fresh, edible, and safe to eat by the time their customers bring it home from
You or your graphics department have just completed the design for your product. Everyone thinks it looks great. You are excited to get your product, your “baby,” out on the market. What are some of the things to consider, some of the questions you should
When most companies think of advertising, they picture flashy billboards, online ads, or a commercial on TV. In reality, however, your packaging is one of the best advertisements you will find. This makes it an efficient way to advertise your product as long as you