You have just created a great product that deserves fantastic packaging. Many times the way a product is packaged will make or break its success. Wonderful products, if poorly packaged, can bomb. One packaging blunder you don’t want to make is to put your great
The New Year always brings with it the concept of new and fresh beginnings. This is true both in our personal lives and in our business lives. This is a great time to take an unbiased look at your product’s packaging and determine whether or
Every manufacturer knows that packaging is advertising in miniature. A perfectly great product packaged poorly is not as likely to sell well as if it were packaged smartly. Using the same package design year after year has some merit, as people get accustomed to the
There’s nothing more frustrating than getting a package in the mail that has been crushed or otherwise damaged, and this is true whether you ship or receive. Whether your product is being shipped one at a time to an individual address or by the pallet
If you are a manufacturer of cold products, you are probably always on the lookout for even better packaging than you currently use. Cold products are typically food, so the packaging needs to not only withstand cold temperatures, but also be safe and suitable for
Packaging is the second most important consideration in marketing your product. The product itself—its quality, usefulness, and desirability—is foremost, but the packaging it goes in can make or break a great product. Conversely, great packaging and labeling can sell even a mediocre product. If your
When most people talk about shelf display packaging, they are referring to the containers that will hold multiple of your products. This method is typically used for smaller products and helps encourage impulse purchases with their placement by the front of the store. As with
There are many different elements of product packaging to consider. You want to make sure that your product stays protected within its box or plastic. The package should be large enough to attract attention from potential customers but small enough to keep costs down. You
No matter the type of product you sell, you always need to include packaging as one of your expenses. Creating packaging that is eye-catching, sturdy, and able to protect your product can be expensive, but there are some ways you can work to reduce the
With fall and winter approaching, it is the perfect time to make sure that your packaging is able to survive the cold. Depending on the materials you use or the style of packaging you have, it may become brittle or be more likely to break