If you are a manufacturer of cold products, you are probably always on the lookout for even better packaging than you currently use. Cold products are typically food, so the packaging needs to not only withstand cold temperatures, but also be safe and suitable for
Packaging is the second most important consideration in marketing your product. The product itself—its quality, usefulness, and desirability—is foremost, but the packaging it goes in can make or break a great product. Conversely, great packaging and labeling can sell even a mediocre product. If your
When most people talk about shelf display packaging, they are referring to the containers that will hold multiple of your products. This method is typically used for smaller products and helps encourage impulse purchases with their placement by the front of the store. As with
There are many different elements of product packaging to consider. You want to make sure that your product stays protected within its box or plastic. The package should be large enough to attract attention from potential customers but small enough to keep costs down. You
No matter the type of product you sell, you always need to include packaging as one of your expenses. Creating packaging that is eye-catching, sturdy, and able to protect your product can be expensive, but there are some ways you can work to reduce the
With fall and winter approaching, it is the perfect time to make sure that your packaging is able to survive the cold. Depending on the materials you use or the style of packaging you have, it may become brittle or be more likely to break
If you have been selling your product for at least a year, then you know taking advantage of seasonal changes in the packaging can boost sales. The unique appearance will catch the eye of customers, making them more likely to consider your product. A fall
Anyone who runs a business recognizes the importance of branding. Name and logo recognition is one of the best possible ways to grow your business and including this information on product packaging is essentially free advertisement. You won’t always, however, be able to fit your
Depending on your company, shelf stable packaging can be a very important factor to keep in mind. Food manufacturers, for example, have to make sure that their product is still fresh, edible, and safe to eat by the time their customers bring it home from
You or your graphics department have just completed the design for your product. Everyone thinks it looks great. You are excited to get your product, your “baby,” out on the market. What are some of the things to consider, some of the questions you should