When done correctly, packaging does much more than just protect your product when it is shipped or brought home from the store. Packaging can also be one of your most effective forms of advertising, boosting your sales to an incredible degree. If you know what
When it comes to packaging your wine products, you want to make the right impression. Wine packaging typically aims to deliver an upscale vibe. However, you can also create a more casual feel if you want to appeal to a different market. There will always be
Counter displays are an excellent way to increase sales of your product, especially in the form of impulse purchases that take place right at the cash register. That said, you can’t simply set up a counter display and hope for the best. While some people
With Memorial Day approaching, it is time to start thinking about how you can redesign your product packaging for this holiday. Memorial Day is the time when we honor those who have died in service to our country, and many businesses see it as an
No matter what type of product you sell, you are most likely always in search of ways to cut costs. With reduced costs, you can either increase your profit margin or lower the price of your product and increase sales by offering a more affordable
Whether you are creating packaging for your very first product or adding a new product to your existing line, you need to carefully plan your design to ensure it appeals to customers and meets with your current branding. Ideally, you will always work with a
Use spring as the perfect opportunity to make some changes to your product packaging. If you want to keep your sales up, you need to constantly make minor changes and take advantage of holidays and seasons. For spring, in particular, you can make a few
One of the many happy customers who have worked with SoOPAK is a director of client engagement at a promotional company. The company has thousands of clients that range from large corporations to small businesses. The director and his team focus on helping clients with
SoOPAK doesn’t work only with businesses searching to package their products; we have also had numerous success stories from working with graphic designers. One of these designers is the director at a creative agency that focuses on corporate branding. He works with many small businesses
Even if your product is selling well, that doesn’t mean there is nothing to change about your packaging. Product packaging and design require constant innovation to keep moving forward. You need to make sure you keep up with ongoing trends but still stand out from