At some point, it may become necessary to redesign your packaging. There are plenty of reasons to do so. Sometimes the design is simply outdated, or maybe it is too costly. No matter the reason, your company needs to be careful during a redesign to
As a business owner, you need to think about packaging year round. While one specific design may do great during the majority of the year, you will see vast improvements in your profit if you opt for customized packaging, particularly around large events, such as
Whether you sell your product in stores or online, you need it to stand out, and the packaging is the best way to achieve this goal. Numerous studies have found that many shoppers end up choosing which product to buy while in the store or
As a manufacturer, you will need to work hard to ensure that your packaging always appeals to your potential customers. Smart companies tend to notice an increase in sales around Halloween and there are some easy ways to become one of these businesses. When you
You or your graphics department have just completed the design for your product. Everyone thinks it looks great. You are excited to get your product, your “baby,” out on the market. What are some of the things to consider, some of the questions you should
When most companies think of advertising, they picture flashy billboards, online ads, or a commercial on TV. In reality, however, your packaging is one of the best advertisements you will find. This makes it an efficient way to advertise your product as long as you
As a business, your primary goal is to increase sales of your product, and packaging is one of the most important ways to do this. While you will do advertising of some sort, you still want your product to stand out from similar options when
When designing packaging for your product, you want to make sure that it stands out from the competition. Most similar products will have the same general packaging shape and size, with the main differences being colors and patterns. To increase your sales, you need your
When most people hear about a small packaging run, they assume that only new or small companies can benefit from this service. In reality, however, a small run, also known as a short run, can be a useful tool for businesses of any size, no
Creating your ideal packaging is about more than selecting a box style and then throwing on your logo and the product name. It requires a great deal of planning in order to make your product successful, and that means doing research. Part of that research