Every element of your packaging design gives potential customers an impression of your product, including the font and the color. Because of this, you need to take care when selecting the font to use on your product packaging. After all, you would not use the
As with any other industry, making a mistake when designing your cosmetic packaging can lead to lost sales or other issues. If you make an error on the label, you may need to recall a product or run the packaging again, which could become costly
Even with summer already in full swing, it is not too late to take advantage of summer sales with some quick tweaks to your packaging, particularly if you work with a packaging manufacturer who offers quick turnaround times. With the right packaging tips, your product
To make the most of your product packaging, it is important to be aware of common issues that arise and steps you can take to resolve them. Simply by looking out for these potential problems, you can work toward preventing them from occurring and ensuring
There are a number of products on the market today that people like to think they can feel safe in using. Customers want confidence that the product hasn’t been tampered with and potentially become contaminated. Products such as over-the-counter medicines, food products, lotions and creams,
When you are in the food industry, you know how much competition you are up against. You only have to walk the aisles of any supermarket to see the vast array of products from different brands. This is one reason why it is very important
If you have been marketing a product for any length of time, it may be time to change your packaging. When you change your packaging, you have to consider size, shape, graphics, color, and typography. The change may be needed in one or all of
If you are new to product packaging, you may be wondering how to present your product in the best way possible. Creating a quality product is the most important thing, but good packaging is also a very important part of marketing your new creation. Here
Some companies are worried about making their packaging greener because of higher costs. However, going green will frequently lead to savings. As a bonus, environmentally friendly packaging will attract new customers to your product, boosting your sales in addition to the savings you get from
When you start off with your product, the initial packaging run can be a stressful experience, particularly if you are not prepared for it. To make sure your packaging run goes off without a hitch, make sure that you have the following things. The Right Packaging
