As a business owner, there are two ways to increase your profits. You can either cut expenses or make more sales. The ideal would be to do both of these things. Luckily, efficient packaging can increase your sales, leaving you a larger profit and the ability to expand your business if you choose. Most people count efficient packaging as a box or other container that uses fewer resources, takes up less space, and results in less waste; in other words, it reduces the negative impact and difficulties associated with packaging.
Lower Packaging Costs
When you switch your company’s product to use efficient packaging, you should instantly notice a decrease in the amount of money spent on packaging. Since efficient boxes will use fewer materials, the cost of these materials is not as high and the packaging manufacturer can pass those savings on to you. As an additional benefit, packaging that is efficient to produce will be even cheaper as it uses the manufacturer’s equipment for a shorter amount of time. You can either count these savings on packaging as a boost to your profits or use the money saved to focus on advertising to increase sales.
More Affordable Shipping
Generally speaking, efficient packaging will be both smaller and lighter. Since size and weight are the two main considerations when determining how much shipping an item will cost, these factors work together to save your business a significant amount every single time you send a product. These savings can quickly add up, especially for larger companies who sell a large number of products daily. You can use the money you saved for advertising or designing more attractive packaging to appeal to a wider customer base and further boost sales.
Customers Appreciate Less Waste
The growing trend across all industries is environmental friendliness, and efficient packaging is the perfect example of this. It uses fewer resources, and when your customers receive their product and open it, they will not have as much waste to dispose of. Clients worldwide are growing more conscious about their impact on the environment, making them more likely to select a product that is less wasteful. Customers may pick your efficient packaging over competitors without you doing anything, but for better results, consider adding a few words to the design, such as “Same Product Size, Less Packaging Waste.”
More Items on Display
When properly designed, efficient packaging allows you to fit the same exact product into a smaller box or plastic container. This not only takes up less room on trucks to save you money on shipping, but it also takes up less space on the shelf. Most stores will have a set amount of space available for a particular product, so smaller boxes allow them to fit more of your item on their shelves. In turn, the store won’t fall behind on restocking your product, allowing it to always be available to customers and therefore boosting sales. This is especially true if a shopper visits the store near the end of the day before the staff has restocked and your product is the only of its type left.