The Christmas season is an important one for everyone who manufactures and/or packages goods to be sold. This is the major buying time of the year, so everyone from manufacturers to wholesalers to retailers is doing all they can to make their products stand out
As a business owner, you can use annual events like holidays to your benefit as a way to boost sales. The winter holidays, in particular, are great for enhancing your sales with limited-edition packaging or holiday-themed items. While you can just keep your packaging the
To most people, choosing a color for something is simply a matter of personal preference. However, when it comes to product packaging and other forms of advertising, it becomes much more important. The colors that you choose to use on your product can have a
When planning your product packaging, you need to consider every factor. Since trends are constantly changing, it is important to stay up to date with the latest information so you can make the most of these popular designs. Out of all the trends, colors are
Even if you don’t sell a product that is directly related to Halloween, you can still take advantage of the festive season to boost your sales this time of year. Halloween appeals to kids, teens, and young adults along with some older adults and you
Part of running your business is knowing when you need to take the time to redesign your packaging. While a given style and design can work well for a long time, you will still need to update it at some point to keep it modern.
While you, of course, hope that everything in your product run goes smoothly, you need to be prepared for mistakes. Things do happen, and whether it is an issue with the actual run or your design, you need to be prepared and know what to
Packaging any product can be a challenge, but this is particularly true for cold foods. Since the items need to remain cold, creating an insulated design that stands up to the cold temperatures and offers some product protection when removed from the fridge for a