If you have been marketing a product for any length of time, it may be time to change your packaging. When you change your packaging, you have to consider size, shape, graphics, color, and typography. The change may be needed in one or all of
If you are new to product packaging, you may be wondering how to present your product in the best way possible. Creating a quality product is the most important thing, but good packaging is also a very important part of marketing your new creation. Here
Some companies are worried about making their packaging greener because of higher costs. However, going green will frequently lead to savings. As a bonus, environmentally friendly packaging will attract new customers to your product, boosting your sales in addition to the savings you get from
Depending on the type of product you manufacture, you may need to opt for refrigeration packaging to ensure that the product remains stable. A range of items may require cold temperatures, from food and beverages to research and diagnostic supplies or pharmaceutical items. Regardless of
When you start thinking about your product packaging, most people just imagine the box or container itself as well as the art on it. While these are essential parts of packaging, there is more to it than just this. There are definitely some packages that
When designing your product packaging, you want to get everything, including the labels, correct the first time. While you can always order a small quantity to check everything, this does take more time. You definitely don’t want to create all your packaging only to realize
As you get your product packaging ready for St. Patrick’s Day, take the time to make sure that you do not make some common mistakes. The potential for problems with your packaging is similar during holidays as another time of the year, but there are
Choosing the right box for your packaging needs is crucial. Selecting the wrong one can lead to a damaged product or even spending more than you need on materials for the box and shipping. To get the right box, you can always ask your packaging
You might not realize it, but something as seemingly small as your chosen font can have a serious impact on your product packaging. Fonts will draw in your customers, and some have associations with particular fonts that can help or hurt your business. The font
Before you actually order your company’s packaging run, you need to take the time to design the packaging and ensure it appeals to the audience. The design process can be intricate and time-consuming, but this is always worth it over time. After all, a well-thought-out