When you start thinking about your product packaging, most people just imagine the box or container itself as well as the art on it. While these are essential parts of packaging, there is more to it than just this. There are definitely some packages that only have the product inside the box, but this is rare; most of the time, you will need at least one of the following items within your packaging.
Depending on the product you sell, you may need insulation in addition to the packaging itself. This is particularly important for temperature-controlled products like beverages, perishable foods, and pharmaceuticals. Some products may also need something to absorb any humidity that gets inside the packaging; this is particularly common for pharmaceuticals.
Inserts to Stop Movement and Protect
The most commonly needed extra item in packaging is an insert of some type that will keep your product in place, stopping it from moving around to prevent damage during the shipping process. Think about the folded pieces of cardboard that keep electronics in place within their boxes or the ones that do the same thing for toys; whether these are cardboard or plastic, they are essential. You may also need some other type of filler for your packagings like bubble wrap, packing peanuts, or something similar, although those are typically reserved for shipping and not the packaging itself.
In addition to the inserts designed to stop your product from moving around inside the packaging, you may want to include some type of other paper insert. Some companies like to include a thank you note to customers for their purchase; others like to insert coupons or discounts for future purchases. Maybe you want to insert a reminder to join your mailing list or use your hashtag on social media with a photo of the product. There are numerous ways you can use paper inserts to your advantage.
Depending on your product, you may need to include instructions within your packaging. Basic items like instant foods are fine with instructions simply printed on the package itself, but if you sell computers or other more complex items, including an instruction booklet is a must. At the very least, include a paper with the website the buyer can reference to find a digital version of the instruction booklet. Don’t forget to also include warranty and registry information, if applicable.
Extras to Make Use Easier
Finally, your packaging will need any extras that will make your product easier for your client to use and to separate you from the competition. If you sell a camera, include a cheap carrying case for it. If you sell a convenience food item, include a disposable fork or spoon, or include a straw for a beverage. Think of how your customers are likely to use your products and then consider what tools they need to do so in a convenient manner; then include them. Building a reputation for added convenience, will boost your sales.