Whether you sell your product in stores or online, you need it to stand out, and the packaging is the best way to achieve this goal. Numerous studies have found that many shoppers end up choosing which product to buy while in the store or
No matter the type of product you sell, you always need to include packaging as one of your expenses. Creating packaging that is eye-catching, sturdy, and able to protect your product can be expensive, but there are some ways you can work to reduce the
As a manufacturer, you will need to work hard to ensure that your packaging always appeals to your potential customers. Smart companies tend to notice an increase in sales around Halloween and there are some easy ways to become one of these businesses. When you
With fall and winter approaching, it is the perfect time to make sure that your packaging is able to survive the cold. Depending on the materials you use or the style of packaging you have, it may become brittle or be more likely to break
If you have been selling your product for at least a year, then you know taking advantage of seasonal changes in the packaging can boost sales. The unique appearance will catch the eye of customers, making them more likely to consider your product. A fall
Environmental friendliness is gaining prominence across the globe. To go along with the new sense of eco-friendliness, many consumers are choosing products that have a minimal impact on the planet over the competition. This has given businesses the necessary push to implement greener practices across
Anyone who runs a business recognizes the importance of branding. Name and logo recognition is one of the best possible ways to grow your business and including this information on product packaging is essentially free advertisement. You won’t always, however, be able to fit your
Depending on your company, shelf stable packaging can be a very important factor to keep in mind. Food manufacturers, for example, have to make sure that their product is still fresh, edible, and safe to eat by the time their customers bring it home from
You or your graphics department have just completed the design for your product. Everyone thinks it looks great. You are excited to get your product, your “baby,” out on the market. What are some of the things to consider, some of the questions you should
When you have used your packaging for a number of years, it could be time to re-design it. In an effort to draw in new consumers, a fresh, new look may be just what your product needs. Here are six tips to help you with