As a company owner, you know that seasonal product packaging is an excellent way to boost sales. With the Fourth of July approaching, it is time to think about how you can adjust your product packaging for Independence Day to bring in new clients or
Nowadays, the consumer industry is so saturated that shoppers barely get time to dig deep into the details of every product. To grab a shopper’s attention, brands use attractive header cards. Header cards (also commonly known as bag toppers) are one of the easiest and
Wine packaging, just like all other types of product packaging, is experiencing a push towards sustainability. The population as a whole is becoming more aware of the negative impact it has on the planet and has begun taking steps to minimize it. Choosing to make
Regardless of the type of product that you sell, there are numerous problems that can arise throughout the packaging process. From the design to the actual manufacturing to ensuring the packaging protects your product during shipping, you need to stay on top of everything. Some
Your product packaging helps you make a strong first impression on potential customers, so you need to make sure it is perfect. To help work toward that goal, familiarize yourself with some of the more common packaging problems and what you can do to avoid
Product packaging plays a huge role in buying decisions. The attraction of a buyer depends on the fascination of a packaging. It is always said that ‘what appeals better, sells better.’ Visibility of a product packaging leaves a profound impression on customers, and they are
With a heightened awareness of our environment and the ways we are damaging it, more and more consumers are considering the packaging their products come home in. When you are considering a packaging shift or even a complete overhaul, it’s important to seriously consider ways
Most companies will keep their packaging for a long time, perhaps making small tweaks to the design or other elements of the packaging. At some point, you may do a complete packaging redesign and update it to stay modern or take advantage of current trends.
When it comes to your product packaging, it should do much more than just protect your product and ensure it arrives safely at the homes of consumers. The best packaging will also be a key part of your marketing strategy. It will influence the decision
You should never underestimate the impact any element of your packaging has on your sales, including the color. Color is actually among the most important parts of your packaging; it’s one of the first things customers notice, whether you sell household items or something else.