When it comes time to choose your food boxes, you should consider opting for custom boxes. Some companies are unsure about custom food boxes because they think they will be too expensive, time-consuming, or not provide enough benefits. In reality, custom packaging is affordable and delivers amazing benefits, including helping your product stand out from the crowd.
Size and Shape to Meet Your Needs
Perhaps the best thing about custom food boxes is that you can get them in any size and shape that you want. There is no need to search high and low for a box that fits your items properly. That is hard enough for standard-sized items, but even more challenging if your food product has an unusual shape or size.
Just the simple fact that your food box is a different size and shape than everyone else’s should help it stand out. When customers realize that it fits your product perfectly, they will be impressed. This shows that you are dedicated to perfecting your product, even if it takes some extra effort.
Providing Extra Protection
Creating food boxes that fit your items perfectly will also enhance their protection. This way, there is no extra room in the box for the item to move around and become damaged. The box will also not be too tight, which could distort the shape of your food items.
Custom boxes protect the food in more ways than offering the perfect fit. They also give you the chance to choose the materials that work best for your product and add cushioning or reinforcement where necessary. The result is fewer damaged products and happier customers, separating you from the crowd.
Unique Materials Available
You will also love that custom food boxes let you take advantage of a range of materials. You will not be limited to the same plastic or cardboard boxes that all of your competitors use. This way, you can change the material if one is more affordable, letting you pass on the savings to customers and charge less than the competition.
Alternatively, you can go with a sturdier material and let customers take advantage of the increased protection. You could also just choose a unique material that lets customers know you think outside of the norms and innovate.
Work Perfectly With Your Brand
The ability to use custom boxes for your food can also help your company extend your brand imagery. Sometimes, it is hard to fit your typical brand imagery or designs on standard boxes. With the ability to customize your boxes, you can make your food packaging represent your brand, however, you want. This will further brand recognition and act as a marketing tool.
Can Target Your Audience
Custom food boxes also let you target your audience and their needs. You can customize the packaging, so it is a perfect serving size. Alternatively, you can incorporate the features customers want, like utensils or a carrying handle. If the competition sticks to standard boxes, they will find it much harder to incorporate these things, setting you apart.