No matter the product you sell, you can look to major brands across industries to see packaging trends. The recent inclusion of fully-compostable packaging in Frito-Lay’s product lineup is one of these pieces of inspiration. It highlights the push toward sustainability. Even if your brand can’t
Even if you don't realize it, most companies can benefit from custom product packaging. The good news is that custom packaging is likely much more affordable than you realize. You may also be surprised to learn how small the minimum order is, making it an
You know that your product packaging serves several important functions. It protects your product, preventing costly replacements or damage to your brand image. It also helps with marketing and is one of the first impressions consumers have of your product. But how important is your
Your packaging does more than just protect your product; it is also part of your marketing efforts. One of the many marketing goals you may have is to improve social engagement. There are a surprising number of ways to do this with your product packaging. Include
Eco-friendliness and sustainability have been at the forefront of packaging trends for the last few years, and this is on track to continue in 2022. From products you sell on shelves to e-commerce, you have likely already taken steps toward more eco-friendly packaging. You may
No matter the size of your company, it can be helpful to look at the major multinational corporations to get a feel for packaging trends. Coca-Cola recently provided insights into the future of packaging with its bold goal for reusable packaging. Coca-Cola’s Goal In February, Coca-Cola announced
Any product can be a victim of forgery or counterfeiting, but counterfeiters are more likely to target high-end items. After all, counterfeiters can make more money from making fake luxury goods than affordable ones. The good news is that as counterfeiters advance, so does the
No matter your product, how you package it is crucial for your marketing and customer experience. In recent years, it has become even more important for companies to give customers an unboxing experience when opening their new products. Learn why and then get some tips
When most people think of bottles, they picture plastic or glass ones. Estee Lauder hopes to change this. It is working to become the first company in the beauty industry to use a recyclable paper bottle to hold its products. Estee Lauder Is Partnering with Pulpex To
There are a lot of terms to know as you design and order your product packaging, including primary packaging materials. The following information will clear up any confusion about primary packaging materials by outlining what they are as well as which ones are the most