How Important Is Packaging in Marketing a Product?
You know that your product packaging serves several important functions. It protects your product, preventing costly replacements or damage to…
Let Your Product Packaging Boost Your Social Media Engagement with These Tips
Your packaging does more than just protect your product; it is also part of your marketing efforts. One of the many marketing goals you may…
Eco-friendly Packaging Trends for 2022
Eco-friendliness and sustainability have been at the forefront of packaging trends for the last few years, and this is on track to continue in…
Coca-Cola Aims to Have 25% Reusable Packaging By 2030: How This Affects Your Product Packaging
No matter the size of your company, it can be helpful to look at the major multinational corporations to get a feel for packaging trends.…
Anti-forgery Tips for Your Luxury Product Packaging
Any product can be a victim of forgery or counterfeiting, but counterfeiters are more likely to target high-end items. After all,…
Packaging Tips for the Perfect Unboxing Experience – And Why It Matters
No matter your product, how you package it is crucial for your marketing and customer experience. In recent years, it has become even more…
Estee Lauder Is Creating the First Recyclable Paper Bottle in the Beauty Industry: What It Means for the Future of Packaging
When most people think of bottles, they picture plastic or glass ones. Estee Lauder hopes to change this. It is working to become the first…
A Closer Look at Primary Packaging Materials: What They Are & The Most Common Ones
There are a lot of terms to know as you design and order your product packaging, including primary packaging materials. The following…
What Is FSC Certified Packaging and Why Is It Important?
When you start looking for a product packaging supplier, you will notice that some have a logo on their websites saying they are FSC…
The Importance of a Full-color Mock-up Before Ordering Your Packaging
Before you order a full-run, or even a short-run, of your product packaging, it is a very smart decision to order a full-color mock-up. While…
What You Should Know About the Printing Production Process
As you design your product packaging and choose a company to manufacture it for you, you will find yourself with several printing options.…
How to Make Your Product Packaging More Accessible and Inclusive
As you design your product packaging, it is crucial to keep your entire audience in mind. The best packaging will be inclusive and accessible…