If you want your product packaging to be better than ever in 2020, then you will have plenty of great ways to achieve that goal. Take a look at some of the trends that will be key for product packaging in 2020, so you can start figuring out how to incorporate them.
Telling a Story
Lately, the trend of telling a story in packaging and branding has grown, and it will continue to do so in 2020. Telling a story on product packaging gives brands a way to connect with consumers. This is especially important when it comes to packaging and marketing products sold online since there is less direct contact with consumers.
Combining Retro Design with Futurism
Futurism and retro designs have always come in and out of style in product packaging, but in 2020, they will increasingly be found in harmony. Think of the way that the typography of years gone by combines with bold gradients of the future or minimalism.
Minimalism vs. Maximalism
Another interesting 2020 packaging trend is minimalism making way for maximalism without completely disappearing. Minimalism has definitely been a packaging trend for years, offering clean designs and a focus, and it is not completely disappearing. At the same time, some product packagers are moving towards designs that have it all. A label or box can include intricate details on every inch, giving potential clients new details to admire every time they look.
The term metamorphosis in packaging refers to when one aspect of the imagery becomes something else when you look at the packaging from another perspective. Think of it as an optical illusion that incorporates your product in a unique way, such as the landscape turning into an animal or a fruit becoming a bird. This growing trend is a way for packaging to stand out from the crowd via a striking first impression.
The gradient trend remains popular, and it is evolving to include blurs on product packaging, as well. These can be splotches of blurs or even completely blurred imagery, such as what you expect from an image that is still loading on a digital device. This provides an abstract, artistic appearance that sets products apart. The blur also adds softness and a hint of elegance.
It should come as no surprise that sustainable packaging is possibly even more of a trend in 2020 than in previous years. Consumers are growing more aware of the environmental problems we face, and they want to take small steps to reduce their impact. This translates into the trend of reusable packaging that is free from plastic, recyclable, and made from recycled materials. To take advantage of this trend, make your packaging as eco-friendly as possible and let customers know about it.
As technology continues to advance, so do the ways in which it incorporates into product packaging. In 2020, expect to see a greater demand for and use of smart technology. More brands will incorporate augmented reality into their packaging or even just using smart technology to help stop counterfeits.