Sometimes, packaging redesigns can be an excellent way to boost your brand and update aging packaging. Other times, however, they can lead to negative attention. M&M’s recently showed that even well-established brands can face challenges when deciding what to do with their packaging. The M&M’s Controversy The
Sustainability has been a major trend for years, but the specifics constantly change. Take a closer look at the recycled packaging trends to embrace this year. Some will be familiar, as they have been around for a few years, while others are fairly new trends. rPP
When designing your package or even redesigning your packaging, there are a lot of factors to consider. You want to make sure you create an eye-catching design, but you also don’t want to go over your budget. This leads many business owners to consider how
It’s no secret that sustainability is one of the biggest trends in product packaging – and it has been for several years. But many companies are still hesitant to make their packaging more sustainable due to worries about increased costs. While it may seem like
As you plan your product packaging, you will have a lot of decisions to make, including what type of coating to choose. Take a closer look at some of the coating choices available when designing a custom box, and determine when each type of coating
In today’s digital world, you have to appeal to online shoppers and those who buy your products in stores. But do you need to use different packaging for each, or can you use the same product packaging for both sales channels? To get a better idea
With winter quickly approaching, it’s time to reevaluate your product packaging to make sure it can protect your product. During the winter months, your packaging will be exposed to colder weather and potentially more moisture from snow. But you can do a few things to
Learning about common mistakes is a great way to avoid them, as you know what to look for. There is plenty of advice highlighting packaging design mistakes, but what about mistakes when choosing materials? We’ve gathered some of the most common mistakes during the material
Artificial intelligence (AI) has had wide-reaching impacts on nearly every industry, including packaging. Take a closer look at how AI has influenced packaging design. Then, decide if you want to start using artificial intelligence when designing your product packaging. AI in Packaging Before using AI in packaging
With rising costs on everything, companies are looking for ways to cut costs and boost profits. You can likely find some savings hidden in your product packaging costs if you know where to look. Keep the following tips in mind and find ways to boost