When you start off with your product, the initial packaging run can be a stressful experience, particularly if you are not prepared for it. To make sure your packaging run goes off without a hitch, make sure that you have the following things.
The Right Packaging Manufacturer
One of the most important elements of a successful initial packaging run is the right manufacturer. Your packaging manufacturer’s staff should have good customer service and communication skills, so they will address any concerns you have during the process. It should also offer runs of varying sizes with a reasonably quick turnaround, so you don’t have to waste time or order more packages than you need. Before choosing the manufacturer, do some research on the company’s reputation and past work, as this will let you confirm that it is right for you.
A Design You Are Confident With
The other key thing you need for your initial packaging run is a design that you feel confident about. The design should be something that shows off your product, conveys what it is and how it is used, fits customer expectations and needs, yet stands out from the competition. Ideally, you will have hired a professional designer to create the design for your product packaging, as they will have experience with this process and be aware of industry trends that you can take advantage of. Don’t forget that the design includes imagery as well as the type of box and its functionality.
The Required Info on the Packaging
In addition to an eye-catching design, your packaging run must include all the relevant information on the packaging. This includes boring things, such as the barcode; safety instructions (if relevant); ingredients (if relevant); the weight or size of the product; your company’s information as the manufacturer; and anything else that is legally required to be included on your packaging.
A Mockup to Confirm Everything Is Correct
Before you do your initial packaging run, you should have a mockup or another example that you approve of. All reputable packaging companies will gladly offer you a mockup, so you can confirm all the details of your packaging and see what the finished box or other container will look like. The mockup will give you a clear idea as to whether you like the way your packaging looks and let you know exactly how the final product will appear. It can also confirm that the information and design appear exactly how you thought they would and the packaging itself is easy to open.
A Clear Budget and Price Expectations
Finally, before you begin your packaging run, you should have a clear budget for the process and know what you expect it to cost. Reputable packaging manufacturers will be upfront about the costs of their services, including the packages themselves and anything else that is involved. Ideally, your budget should be a bit higher than the quoted costs just in case something unexpected arises or it turns out you need to expand your initial packaging run.
