When it comes to product packaging, there are a lot of factors to consider, including your target audience. A lot of product packaging has traditionally been gendered, aiming to target either men or women. But recent years have seen the rise of gender-neutral packaging. By
With the push toward sustainability and eco-friendliness, most companies are looking for small things they can do to be greener. While you can do things like using recycled materials and trying to use more green energy, you can also encourage your customers to do their
The idea of edible packaging is slowly growing as a more sustainable option. Food packaging still uses traditional materials, but some companies are looking into options for edible packaging. Explore the current state of this type of packaging and how it may affect the future. What
Many companies are trying to reduce their use of plastic due to demands from consumers. Nestle is one of the major brands leading the way, with one of its first steps being new plastic-free paper packaging for Smarties. This made Smarties the first global confectionery
Packaging size may be one of the biggest questions you have about your product. This is especially true for food. You may wonder if it is ideal to use single-serve or family-size packages. There is no hard and fast rule for single-serve packaging. Instead, think
Influencer marketing is becoming an incredibly popular strategy for companies of all sizes, whether you use local influencers or work with larger names. Your product packaging is also hopefully already part of your marketing strategy. But how can you adjust your product packaging to get
Creating product packaging that flies off the shelves can seem overwhelming or expensive, but it doesn’t have to be. There are a surprising number of easy, affordable ways to upgrade your product packaging design. Take a closer look at some options to consider for your
It is no secret that people around the world are doing their best to cut down on plastic use, with many governments speeding up the efforts. From city-wide bans to state or province-wide regulations, bans on plastic are increasingly common. Now, Canada is banning most
When most people think of product packaging for a drink, they imagine a can, a glass bottle, or cardboard boxes that milk or juice comes in. While the idea of a beverage can itself isn’t changing, Corona Canada and Rio Tinto are trying to change
Product packaging plays an important role in various aspects of your business. It is part of marketing, protects your product, and is part of supply chain management. Take a closer look at why product packaging matters in supply chain management. Influences Ease of Storage One of the