One of the many ways in which the rise of social media has changed product packaging is the rising importance of the unboxing experience. It used to be that as long as you made your packaging easy to open and somewhat visually appealing, you could get sales. Slowly,
Due to the high standards associated with pharmaceuticals, pharma companies should be sure to keep a few unique packaging concerns in mind. These concerns are in addition to the standard packaging matters that any company should have. These are appealing to their audience, offering sturdiness, including branding, and protecting
Even with 2019 now gone, the trends from that year can provide us with essential insights. By looking back on the top packaging trends, you can get an idea of what you should already be incorporating into your product packaging and what advances were made. These past developments
When it comes time to create your product packaging, you should make it a point to view it as an extension of your brand. If you correctly incorporate your brand into your packaging, you will notice a boost to sales as well as brand recognition. If you fail
As 2020 approaches, now is the time for New Year’s resolutions. You do not need to limit your resolutions to your personal life; incorporate them into your business, as well, including with your product packaging. The new year is the perfect time to commit to improving your product packaging,
If you want your product packaging to be better than ever in 2020, then you will have plenty of great ways to achieve that goal. Take a look at some of the trends that will be key for product packaging in 2020, so you can start figuring out how
While the quality of your baked goods is the most important part of bringing in new and returning clients, your product packaging also plays a key role. You want packaging that is visually appealing, showcases your brand, and protects your products. To maximize your product packaging for your bakery,
Many manufacturers and retailers make a large chunk of their sales on point of purchase displays, as it is common for shoppers to consider these impulse buys as they are in line to make a purchase. However, you cannot just expect or even hope for shoppers to buy
The new year is the perfect time to take a minute and reevaluate your product packaging. If you have not given your product packaging a refresh in a while, then it may be time to do so. As you take a look at the current trends, your packaging,