As you design your product packaging, you will likely want to include some claims on it to help draw attention on the shelves or with online shopping. Claims can have a strong influence on whether shoppers decide to buy your product, but you want to
Every product is different, which is why there are so many different packaging styles available. When it comes to e-commerce, you could theoretically choose nearly any type of packaging, but flexible product packaging is well worth some extra consideration. Explore why flexible packaging should be
Custom inserts are a great way to enhance your marketing and help your product packaging stand out from the crowd or protect your product. However, you can’t just make an insert without any thought as to what to include; the result will be hit or
Every retail market is unique, including what clients want from products and packaging. In addition to following general advice, companies selling personal care products should keep a few additional suggestions in mind when designing their product packaging. Think About Your Target Market While all products need to
Before you complete a full run, or even a short run, of your product packaging, it is wise to take the time to make and test a sample, including a CAD sample. If you are unsure how to get the most from a CAD sample
It is easy to become complacent about your product packaging. With this philosophy, you may begin to take your current packaging for granted and not see a need to reevaluate or update it. However, product packaging requires regular reevaluation and occasional updates to help you
COVID-19 has led to numerous changes around the world, some of which are likely to cease once the pandemic is under control while others are likely to stay around for a long time. You are likely already familiar with some of the changes the COVID-19
A Recent Poll Shows 69% of Americans Have More Concerns About Food Packaging Safety Than Several Months Ago – What It Means for Your Food Packaging The current COVID-19 crisis has affected a range of industries, including food packaging. Namely, people are increasingly concerned about sanitation and safety related to
As technology advances, it seems every industry has begun incorporating the Internet of Things into their processes or products. The product packaging industry is no different, as many companies are finding innovative methods of incorporating IoT into their packaging lines. Just like you turn to other companies for packaging design
