Even if you don’t realize it, most companies can benefit from custom product packaging. The good news is that custom packaging is likely much more affordable than you realize. You may also be surprised to learn how small the minimum order is, making it an option even for smaller companies. Given how simple and affordable it is to use custom packaging, it is worth evaluating whether you need it.
The following are some signs that custom product packaging is right for your business.
You Can’t Find a Good Fit
One of the biggest signs that you need custom packaging is not finding what you need in the available packaging options. This is an especially common issue for products that are oddly shaped or uniquely sized. If you were to use standard box sizes, you would have to compromise on the fit. You may also have to spend extra on padding materials to keep your product in place.
By contrast, custom packaging can be adapted to fit your specific needs. You decide on the box style, dimensions, and everything else.
A poor fit won’t protect your product as well. Remember that settling for a box that isn’t the right fit for your package doesn’t just hurt appearances. It can also compromise the integrity of your product, increasing the risk of it being damaged in transit.
You Want to Make an Unforgettable Impression
Is your company looking to make a memorable first impression? Maybe this is the very first impression that you want to make with the customer. Or maybe you want their first active experience (unboxing) to be memorable. This unboxing experience is especially important for your social media strategy.
One of the best ways to do this is with custom packaging. It gives you the freedom to use a shape and size that works for your product. With the right design in addition to the ideal box style, shape, and size, you are on your way to that strong first impression.
You Want to Boost Brand Awareness
The benefits of your custom packaging’s appearance go beyond the first impression. They can also help with overall brand awareness. Custom packaging will set you apart from the competition, making your product memorable. This will do wonders for brand awareness. After all, everyone who sees your packaging in the store is likely to notice it. You will also get the same benefits when someone sees the packaging in a family or friend’s home or anywhere else.
You Want to Increase the Brand Value
Custom packaging is also a great way to elevate the value of your brand. Customers will notice that your packaging is different from that of everyone else. This can make your product stand out even more, making it appear more valuable.
Conclusion
Custom packaging is a must-have for any product that doesn’t work well with standard box sizes and styles. Aside from properly protecting your product, custom packaging can also help you make a good first impression, boost brand awareness, and improve brand value.
