Even with 2019 now gone, the trends from that year can provide us with essential insights. By looking back on the top packaging trends, you can get an idea of what you should already be incorporating into your product packaging and what advances were made. These past developments can also give you hints of the future trends in your given industry and for product packaging in general. In addition to looking at packaging inspiration, keep these past trends in mind as you design your boxes.
Bold Colors
The use of bold colors was a significant trend in 2019. Bold colors were incorporated into product packaging as a way to help grab the attention of the customer right off the bat. They were used in various ways, from being the primary color on a box to just being a highlighted shade.
Transparency
In addition to bold colors, there was a rise in the use of transparent product packaging in 2019. This gave customers the chance to see the product, including how much of it there is. This was just one way that manufacturers worked to build trust with customers, as it eliminated surprises or disappointments.
Neutral Colors
For those companies that did not want to go with bold colors, there was a trend towards using neutrals and earthy tones. This is a classic color scheme that leads to past positive associations for many consumers.
Minimalism
The trend of minimalism and less being more continued in 2019, and is likely to do so in 2020 as well. There was a clear shift away from overly cluttered labels, as this makes it harder for customers to find the relevant information and can be overwhelming. Instead, brands began minimizing the words and imagery on their packaging, just keeping the most important information there.
Selling an Experience
In 2019, more product packaging was designed to help create an experience in addition to just a product. Some of this was through an unboxing experience. Other companies achieved it via various promotional campaigns combined with the packaging or incorporating a gift to enhance the experience with the product.
Sustainability
One 2019 trend that is sure to continue for 2020, and may even become more critical, is sustainability. As consumers become more eco-conscious, they have begun looking for ways to reduce their impact on the environment. Choosing to buy eco-friendly products is just one of the ways that this movement has grown.
In addition to sustainable products, people are increasingly looking for sustainable product packaging, and the industry is responding. From green product manufacturing processes to the use of recycled and recyclable materials to reducing the use of single-use plastic, this sustainability trend has expressed itself in many ways.
Packaging for E-commerce
There was also a rise in designing product packaging that not only functions well for in-store sales but also e-commerce. This allowed product manufacturers to expand their client base. Given the increase in online shopping, this is another trend from 2019 that is guaranteed to continue into 2020.
