Even if your product is selling well, that doesn’t mean there is nothing to change about your packaging. Product packaging and design require constant innovation to keep moving forward. You need to make sure you keep up with ongoing trends but still stand out from the crowd, maintaining a careful balance. The good news is that if you haven’t updated your packaging in a while, you can implement changes easily with a manufacturer that offers quick turnaround times. Here are some of the changes you will want to implement right away.
Use Green Materials
Using green materials for your product packaging will serve multiple functions. You will be doing your part to minimize your impact on the planet, something that is very important given the negative effects humans have on it every day. Because consumers are more environmentally conscious than they were in previous years, they will choose green products over the competition if everything else is equal. Therefore, simply by switching to environmentally friendly materials, you can find yourself increasing your customer base, particularly if you give consumers a way to know that you are green, such as a note on the packaging. Ideally, you will use packaging materials that were recycled and are recyclable, as well.
Answer Your Consumers’ Questions
Packaging is the first impression you make on your potential customers. In most cases, it is all they have to go off when it comes to choosing whether to buy your item or one from a competitor. Because of this, you want to make it easy for a potential customer to know exactly what you sell and why your product is better than the others are. Make it obvious what the product is and how to use it. By just looking at your package, your customers should know these things. If that isn’t currently the case, make changes.
Get Professional Input
Some companies, particularly smaller ones with limited budgets, may be tempted to do all of their design in house without any outside input. This is a recipe for disaster since it simply isn’t possible for a member of your team to have the training and knowledge of a design expert. He or she can’t possibly keep up with all the packaging trends and do other assigned work. Because of this, you need to start working with a product design or manufacturing company right away if you don’t already do so. You can still bring ideas to the table, but count on the professionals to ensure they work properly.
Make It Practical
Look at your product and ensure it is practical. If there is any change that will make it even easier to use or more convenient, make the swap right away. An example would be when the ketchup manufacturers switched from their classic bottle design to the upside-down ones that make it easier to get every last drop of sauce. Have a brainstorming session and find out how you can make your product even more practical or look at the competition for ideas.