No matter what type of product you sell, you should be taking advantage of trends and holidays to boost your sales. With Easter coming up, it is time to consider whether specific packaging for this holiday makes sense for your product. While some industries won’t necessarily benefit from Easter-specific packaging, others can see a dramatic increase in sales by taking advantage of it. To figure out whether Easter packaging is right for you and when to start your order, keep reading.
Products Related To Easter
Certain industries, like the candy industry, should obviously consider Easter packaging, as their product is closely linked to celebrations of this holiday. If you sell chocolates, marshmallows, or another type of candy, then you definitely want to do some special Easter packaging. While candy is perhaps the easiest product to link to Easter, those in other industries should also consider at least some Easter packaging. If for, example, you sell baked goods or small items like toys that could go in an Easter basket, you should strongly consider Easter packaging.
Your Target Audience Celebrates Easter
It should go without saying, but you don’t want to seriously consider Easter packaging if your target audience doesn’t celebrate the holiday. If you sell kosher or halal food items that appeal to Jews or Muslims, respectively, then it is likely a waste of money to invest in Easter packaging as it is likely only those with other religious backgrounds will be interested and that is a somewhat limited market. If, however, you have a diverse audience, including Christians who are likely to celebrate Easter, then go ahead and create some Easter packaging. Remember that you don’t have to do all or nothing when it comes to Easter packaging. With short runs, you can package a limited number of your product in holiday-specific boxes or containers and leave the rest with your standard wrappings to appeal to your entire audience.
Consider Easter Packaging Without The Name
If you are concerned about whether or not your target audience will embrace Easter packaging or are worried about offending a segment of your customer base by focusing packaging on a religious holiday, you can always create Easter packaging without ever mentioning the holiday. Instead, go with pastel colors and include traditional holiday-related imagery like a bunny and eggs. This way, you can comfortably appeal to those who want Easter products, those who don’t, and those who are indifferent.
When to Order: Know Turnaround Times
Deciding that you should be using Easter packaging is just one step of the process. You also need to make sure that you place your order for that packaging in time. Every company has a different turnaround time, so you need to order sooner rather than later. It may even be too late to get your packaging from certain companies in time for Easter. Luckily, it is possible to find a company like SoOPAK with a quick turnaround time of just 15 days, making it still early enough to order. Even so, the sooner you place your order, the sooner you can work out any design issues.
