Proper packaging is essential no matter what product you’re selling or distributing. Aesthetic appeal is as important when selling products online as it is in brick and mortar retailing, and redesigning your electronics packaging can make as much of a difference as new features and innovations incorporated in the electronic product. Packaging is not only meant to protect and hold the product but can be used to leverage your marketing efforts as well.
There are some key elements that should be taken into account when deciding among various electronics packaging solutions. Which factors carry more weight will be determined by the goals you have in mind as well as the electronics you wish to package.
Listed below are some of the key elements of electronics packaging you will usually base your electronics packaging solution on.
Protection
The most important function of an electronics packaging solution is protection on the merchandise. A good packaging solution must protect the electronic products from breakage, scratching, falling and adverse weather conditions and elements such as humidity, water and dust.
It should also ease the handling of electronics products and minimize the amount of space needed for display and shipping, which will save on costs.
Cost of Packaging
A good packaging solution should be affordable while still being of a high quality. Affordability depends on the target market and the product being shipped. This means you will have to take into account how much you are willing to spend on electronics packaging and the lower limit of the functions you wish it to serve.
Aesthetic Appeal
Appearance is important when selling a product, and electronics are no exception. When you are selling a product similar to other products and they share shelf space with your competitors’ products, it is important that your packaging draws customer attention.
Marketing
Electronics packaging can be used for marketing in various ways. Electronics packaging can be used for branding, catching the customer’s attention, differentiating your product from your competitors and promotion through listing of features and functionalities etc.
Electronics Packaging Materials
The material used in packaging is also important, and dependent on the goals of packaging. To protect electronics from falls and bumps, bubble wrap and foam will usually be used to prevent scratching and damage. Products that can be damaged by static should be packaged in materials that do not generate static, or in such a way as to ensure static electricity is not being generated.
Government regulations and laws as well as customers’ opinion should also be taken into account when selecting electronics packaging products. Some materials are banned for packaging in most countries such as lead while using non-environmental friendly materials for packaging will alienate many target customers.
