To stay relevant in your industry, you need to keep up with the changing themes of the seasons, as well as various trends in the packaging design industry. Spring is the perfect time to make minor adjustments to your packaging as a way of boosting
When done correctly, packaging does much more than just protect your product when it is shipped or brought home from the store. Packaging can also be one of your most effective forms of advertising, boosting your sales to an incredible degree. If you know what
Counter displays are an excellent way to increase sales of your product, especially in the form of impulse purchases that take place right at the cash register. That said, you can’t simply set up a counter display and hope for the best. While some people
With Memorial Day approaching, it is time to start thinking about how you can redesign your product packaging for this holiday. Memorial Day is the time when we honor those who have died in service to our country, and many businesses see it as an
Whether you are creating packaging for your very first product or adding a new product to your existing line, you need to carefully plan your design to ensure it appeals to customers and meets with your current branding. Ideally, you will always work with a
SoOPAK doesn’t work only with businesses searching to package their products; we have also had numerous success stories from working with graphic designers. One of these designers is the director at a creative agency that focuses on corporate branding. He works with many small businesses
Even if your product is selling well, that doesn’t mean there is nothing to change about your packaging. Product packaging and design require constant innovation to keep moving forward. You need to make sure you keep up with ongoing trends but still stand out from
Part of running your business is working hard to increase your profits however you can. The most obvious way to do this is by reducing your costs so each item you sell has a larger profit margin. Since your product needs to be packaged, this
Branding is perhaps the most important element of any successful company. It is the first thing that any marketing or advertising team will evaluate, as the brand is what defines your business. It gives customers an idea of what services and/or products your company offers,
Cosmetics have always been a means to an end, be that end achieving a certain look or adding that little extra something that gives your confidence a boost. The truth is cosmetics change the way you carry yourself, but do you realize that same principle