Unless you’ve just invented something new, chances are that there are tons of other similar products on the market. Worse still, retail stores typically place similar products in the same section, which means your biggest competitors may have their products sitting right next to yours.
This begs the question: how can you make the customer choose your product over theirs? While reducing your prices might do the trick for most customers, you can only go so low before your profit margins take a hit.
The next viable option is making your product stand out. Visually appealing packaging not only grabs the customers’ attention but also helps communicate your brand’s message and values. This can go a long way in influencing consumer purchase decisions.
In that regard, here are four packaging tips to make your business stand out:
- Keep it Simple
Humans have an average attention span of just over 8 seconds. This means that most customers won’t spend much time evaluating your product or deciphering what it does.
Therefore, while you may want to use attractive colors and logos to catch their attention, try keeping the overall packaging design simple. By keeping your packaging design straightforward, people will instantly recognize its purpose and beneficial features, so they’re more likely to make a purchase.
- Don’t Use Generic Designs
Having a generic packaging design means that consumers won’t be able to distinguish between your potentially higher-quality product and other run-off-the-mill products on the market.
Therefore, it is advisable to hire a professional designer for your packaging. This way, you’ll be able to create a unique, visually appealing packaging design that not only captures the consumers’ attention but also communicates your brand’s message.
- Consider Your Colors
Colors have a significant impact on human behavior. They evoke different emotions in people, thus necessitating the need to choose colors that evoke desired emotional reactions from consumers.
For instance, dull colors are often associated with dull moments, while bright colors like greens and pinks are commonly associated with positive things like health and energy. Your choice of colors should also help the consumer understand what the product is and how it may benefit them.
- Choose the Right Packaging Size
When it comes to packaging, bigger is not always better. While it pays to have a packaging solution that offers protection, you should also consider the impact it has on transport and storage.
The ideal packaging size should be efficient and realistic. It should provide adequate protection without taking up too much space on the shelf. A minimalistic approach to packaging size also reduces packaging costs and makes it easy to store and transport more products.
Choose the Right Packaging for Your Products
Your approach to packaging design can mean the difference between making a sale and having your product overlooked on the shelves. Everything from size to the colors and messaging on your packaging has a profound impact on consumer purchase decisions.
That’s why it’s always advisable to hire a professional packaging designer. With an experienced designer at your side, you can decide on an attractive packaging design that not only communicates with your customers but also stands out from the competition.
