Packaging is one of the most important elements of a good product. You might have the best product in the world, but without the right packaging, not many people will be interested. Let’s face it; when customers are out looking for something to buy, they don’t go around reading the details on every box – they only inquire further when the packaging design ignites their interest.
While they’re at it, they also check the price. So if you can’t at least match your competitors’ pricing, you may lose the sale. On average, packaging costs constitute 10% to 40% of a product’s retail price.
This means that in addition to creating an attractive packaging design for your products, you also have to cut packaging costs to make your product more competitive.
In that regard, here are some of the most effective ways to save money on your packaging design.
Remove Flyers
Flyers and thank-you notes offer an effective way of showing your customers that you value them. Unfortunately, they also increase your packaging costs and take a lot of time to put together.
So, why not consider another option that offers similar benefits? Instead of flyers, consider printing a thank you message inside the box or sending the customer a thank you email once their order is delivered.
Create Custom Packaging for Your Products
When it comes to packaging design, bigger always means costlier. While a bigger package provides more space for your products, it also increases the cost of packaging materials and the number of inserts required to keep the product secure.
Therefore, you should consider measuring the product’s size and designing a packaging that fits snugly into the package. In addition to lowering your packaging costs, creating a compact, custom design also reduces your customers’ shipping costs, thus making your product more attractive – both figuratively and budgetarily.
Order Your Packages in Large Volumes
Wholesale prices beat retail prices by 30% to 50%. This also applies to package production costs. For instance, if you contract another company to make your packages, they may end up charging you more for smaller orders since they have to change machine components and specifications every time you make a small order.
Conversely, ordering in bulk means that your production company will only need to set up their machines once. This way, you don’t have to pay the extra charges as frequently as you would when making smaller orders.
Utilize the Right Materials
The ideal packaging should keep the product in good condition and be easy to open once it gets to the customer. In this regard, businesses employ different types of packaging including cardboard, paper, and plastic.
Each option presents unique benefits and limitations, making it uniquely suitable for specific products. They also have different prices, with cardboard packaging taking the lead as the most expensive type.
Depending on your product, you can opt for cheaper packaging materials. However, you should ensure that whichever material you choose is visually appealing and maintains your products’ integrity.
Reduce Your Packaging Design Costs
Packaging accounts for a significant portion of your total production costs. It also makes products costlier, as you may try to recoup some of the losses by charging more for your product. Ultimately, this may cause your product to be less competitive.
Fortunately, there are tons of ways you can effectively reduce your packaging design costs without negatively impacting your products’ safety and aesthetics.
