6 Trends for Food Packaging Design in 2018

A focus on package innovations that help extend food freshness, preserve ingredient fortification, and ensure a safe delivery is increasingly benefiting consumers. The culture of considering packaging a waste is now changing toward a conception of reducing food and global waste.

Looking forward to the upcoming features in food packaging design can help your company stay ahead of the game. Find out what type of designs people are most likely to pick from the shelf when they are doing shopping. The combination of colors, fonts, artwork, and box package design can make a huge difference and staying on top is a must.

Feature an Artistic Design

Take advantage of the beautiful artwork of a professional and give your packages a unique identity that your consumers will remember. This type of approach to design has historically been used by the alcoholic beverage space, but it is said that an opportunity for other types of food packaging to jump onboard this trend.

Move Away From Branded Colors

The color of your brand has been used to help people remember you. Nowadays, pushing only your colors to the consumers is no longer enough to create that effective impression that your brand needs. Some are choosing to highlight their product flavors through solid color backgrounds, creating a rainbow effect that looks beautiful in shelves, and also helping people make a choice for a particular flavor.

Iridescence

Making your brand and products shine is now becoming more literal when it comes to packaging. If you are looking for a design that will really set you apart from competitors, an iridescent package can be a good option for you to go for.

Simple and to The Point

Featuring the purpose of your product in simple words communicates much more information than just using a brand or product name. Bold and large letters are making a mainstream debut on package design for foods.

Pastel and Soft

Giving consumers’ eyes a rest from bright colors is one of the goals of pastel palettes. These types of colors convey a less stressful atmosphere and give out a nice touch of delicacy.

Embrace Minimalism

A clear and brief message that is transmitted to the end consumer through their package design is an approach that brands should take advantage of. Minimizing the number of options as well as reducing the noise of a large palette, brightness, and long lists of ingredients make it easier for people to make choice and pick your food product.

The purchasing behavior, attitude, and actions of consumers dictate the ways that product packagings can be designed in order to increase sales and your relevance as a brand.

Work With a Professional Box Packaging Company

SoOPAK® helps you design package boxes for your food products. Contact us and one of our team members will assist you.

 

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