Trimming weight from your product packaging will deliver a long list of benefits. You will likely use less material, saving you money on production costs and helping the planet by reducing the amount that ends up in a landfill or must be processed for recycling.
Font is just one of many elements of your product packaging, but it can make a major difference in whether your product flies off the shelf or sales crawl along. Typography is a crucial part of the design, with various fonts and typefaces conveying a
There are a number of products on the market today that people like to think they can feel safe in using. Customers want confidence that the product hasn’t been tampered with and potentially become contaminated. Products such as over-the-counter medicines, food products, lotions and creams,
When you are in the food industry, you know how much competition you are up against. You only have to walk the aisles of any supermarket to see the vast array of products from different brands. This is one reason why it is very important
If you have been marketing a product for any length of time, it may be time to change your packaging. When you change your packaging, you have to consider size, shape, graphics, color, and typography. The change may be needed in one or all of
If you are new to product packaging, you may be wondering how to present your product in the best way possible. Creating a quality product is the most important thing, but good packaging is also a very important part of marketing your new creation. Here