Eight Rules That Will Help You with Successful Packaging Design
Brands that craft product packaging with authenticity, simplicity, and longevity increase the odds that their products will be stellar and grab customer’s attention.
When customer walk into a store or supermarket, they’re faced with a wide range of options. With smart promotion packaging design, brands can increase the probabilities that their products will be stellar and grab consumer’s attention, so it winds up being the one they purchase.
Promotional packaging design can be used as a marketing strategy in numerous ways, and brands can keep playing with the appearance if they like. But the focus needs to be on lasting usability. What’s trendy today might not be famous tomorrow. Besides, constant variations in packaging design could have adverse effects.
Therefore, how can brands stay steady while also maximizing the plea of product packaging? Go back to the essentials, with these eight must-follow rules of packaging design:
1. KEEP IT CLEAR AND SIMPLE
Minimalism might be the new “it” in interior and website design, but it’s also a game-changer for product packaging. You have to deliver two basic things about the product: the brand, and the use. Intricate designs can wind up confusing consumer or even cause them to ignore your product completely. This is true, mainly because the attention span of consumers is now lower than ever before.
2. GIVE IT THE HUMAN TOUCH
Nothing sells as well as authenticity and honesty. Packaging design that is engaging and original will catch the consumer’s attention. Work on unique handwritten or hand-drawn designs that show character and carry this “feel” through the whole line for an even more significant impact. It’s an essential and powerful branding technique that’s bound to connect with the present-day consumer.
3. DESIGN IT FOR EXTENDED USE
The design concept for product packaging should be simply extensible, for new changes or sub-brands that are to be introduced in the near future. If the same design can be twisted for each new product launch, it becomes simpler to automate the product packaging process. Moreover, it strengthens the brand’s relationship with existing consumers. This allows a brand to create a family of products with a regular and familiar visual appeal.
4. MAKE IT USEFUL AND PRACTICAL
Does the product packaging fulfill the cause for which it was designed? Excellent. What about the next step, though? If product packaging offers more than one practical function, customers will hold on to it (and repurchase it). For example, re-fillable jars and re-sealable bags are more likely to end up on someone’s kitchen shelf as compared to disposable ones, thus increasing visibility.
5. DON’T EMBELLISH TOO MUCH
It may be appealing to make a product look like a work of art; however, packaging with a precise representation of the real product makes most of the consumers happier. Smart photography or photo-editing software can make the product look bigger or more loaded (with fruits, chocolate chips, etc.). However, this similarly increases disappointment when the reality doesn’t fulfill the promise! It can be a bad impression, so don’t exaggerate.
6. GO GREEN WITH PACKAGING
With increased customers awareness about sustainable food industry practices, environmental-friendly packaging has become essential. Reduce the carbon footprint and build a positive brand image for the with manufacturing processes and packaging designs that use locally available resources, recyclable materials, and sustainable energy, while producing minimal wastage.
7. STAY IN LINE
If you are designing packaging for a number of products in the same line, it’s vital to make it look like they’re all related.
They don’t have to be identical but try to make them family. If the color isn’t steady, keep the pattern there. Your product packaging should allow for variation without drifting too far from the fact that such products belong together.
8. PRIME PRINTING
It doesn’t matter how perfect the design of the packaging is; if the quality of the package stinks, you’re going to face difficulty in selling the product.
When you select the design you feel most comfortable with finalizing, ensure you have a printer that has extensive experience of package printing. It is not the best time to guess around with the printer – in case you don’t have the experience, don’t hesitate about it.
This should be considered near the beginning of the design process to make sure that all of your hard work results in an excellent outcome.
When a brand puts effort and time into packaging design, the outcomes will shine. The right brand packaging can simply become the mainstay of marketing efforts, especially when it’s continuously symbolized across every touch point.
Along with great design concepts, it’s similarly essential to keep high quality in product packaging and related processes. Spend in the right equipment, for example, packaging scales and food weighing scales that deliver consistent outcomes. Therefore, you can easily include great packaging design in your manufacturing procedure!
