There are many different elements of product packaging to consider. You want to make sure that your product stays protected within its box or plastic. The package should be large enough to attract attention from potential customers but small enough to keep costs down. You also need to consider the design of your product. With so many things to think about, it can be hard to figure out how to make the most of space with your particular packaging. Consider the following factors to figure out the ideal packaging size for your item and be willing to get custom packaging if that is best for your company.
Considering Large Packaging
The main benefit of large packaging for your products is that it will be very noticeable on the shelf. Experts say that most people make their final decision of what item to buy while they are actually walking around the store. If all items are the same size but yours is larger, it will catch their eyes first, potentially increasing your chances of a sale or brand recognition.
Considering Small Packaging
While large packaging does have its benefits, most companies and customers alike prefer smaller packaging that doesn’t waste space. Some clients may think of your container as a “black hole” if the packaging is much larger than the product, and this can have a negative impact on your brand image.
Smaller packaging also lets you fit more of your product on the shelf. This means that a store is less likely to run out of it, either in the warehouse or on the shelves. In other words, having more of your items on the shelf prevents a potential customer from choosing your competitor because a store doesn’t have any of yours left on the shelves.
Finally, small packaging can help reduce costs all across the board. You will have to pay less money to produce it because fewer materials are needed. There will also be lower shipping costs to bring your item to stores or directly to the customer. This lets your company make a better profit or pass the savings onto your customers to give you an edge over the competition.
Think About the Display Area
You also need to consider the display area when using space for your packaging. If you sell your product in a certain type of store, think about the types of shelves they use. You should select a size and shape for your product that maximizes the number of items you fit on the shelves. If your product is fragile, then you probably won’t want the items stacked in store. This means you will want a smaller base on the packaging, but it can be taller. Depending on your product, you may prefer a larger base size and design the packages to stack nicely on top of each other.
Your goal when trying to make the most of space with your packaging is to strike a balance between a large and small option. Remember, you can always adjust the size of your packaging if you need to. If you aren’t confident in the size you have chosen, opt for a short run first. You can then make adjustments or order a larger run of the same packaging.
