Part of running your business is working hard to increase your profits however you can. The most obvious way to do this is by reducing your costs so each item you sell has a larger profit margin. Since your product needs to be packaged, this is one of the areas where you can look to reduce the costs. When saving money with the packaging run, remember that you don’t want to switch to lower-quality materials. While this will save you money in the short term, it will cost more overall since your product is unlikely to make it to its destination without damage. Instead, try one of these effective methods of saving money.
Go for Custom Packaging
When most people think of custom packaging, they figure that it will cost a lot more money than simply picking an existing box style, but that is not actually the case. Custom packaging can be very affordable. When done right, it will save you a great deal of money. This is particularly true if you are unable to find a predesigned box that fits your product perfectly. Some items are simply oddly shaped. If you can’t find packaging that fits them properly, you have to go with a larger box. The larger the box, the more expensive it will be because of the materials. Additionally, if the box is slightly too large, you will need to add packing materials inside, whether those are packing peanuts or a plastic frame, to keep your product in place. This not only increases the cost of the packaging itself but also makes the entire thing heavier, increasing its shipping weight. With custom packaging, none of this is a concern since you create a box or other container that meets the exact size requirements.
Test the Packaging Thoroughly
You may not want to “waste” money on a short run of your packaging before ordering the full thing, but this is a great way to save some money. Get a sample of your packaging or an entire short run of 500 or so boxes and test them in every way you can. This lets you know if you have to adjust the packaging before you spend money ordering thousands of containers. If you don’t test the packaging, you may end up with thousands of useless boxes or just be stuck with boxes that leave your product damaged.
Work with a Single Supplier
Finally, you can save money by working with a single supplier. A company that works on the design and the packaging along with everything else you need will typically offer better rates. At the very least, you will only have to deal with a single invoice, making it much easier to track your spending and stick to your budget. If you are lucky, you may even be able to get a discount on one of the services if you use a company for multiple things. Even without a discount, the fact that you can easily see what you are spending makes it worth sticking to a single supplier.
