Every manufacturer knows that packaging is advertising in miniature. A perfectly great product packaged poorly is not as likely to sell well as if it were packaged smartly. Using the same package design year after year has some merit, as people get accustomed to the
There’s nothing more frustrating than getting a package in the mail that has been crushed or otherwise damaged, and this is true whether you ship or receive. Whether your product is being shipped one at a time to an individual address or by the pallet
If you are a manufacturer of cold products, you are probably always on the lookout for even better packaging than you currently use. Cold products are typically food, so the packaging needs to not only withstand cold temperatures, but also be safe and suitable for
Packaging is the second most important consideration in marketing your product. The product itself—its quality, usefulness, and desirability—is foremost, but the packaging it goes in can make or break a great product. Conversely, great packaging and labeling can sell even a mediocre product. If your
When most people talk about shelf display packaging, they are referring to the containers that will hold multiple of your products. This method is typically used for smaller products and helps encourage impulse purchases with their placement by the front of the store. As with