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Industries That Can Benefit From Custom Packaging

Customization is a great way of breathing new life into products.  This article looks at how some of the major industries can benefit from customized packages.

Automotive

Automotive products come in all shapes and sizes. Some are light while others are heavy. And while most of them are tough enough, a few are usually fragile which calls for specialized packaging. Choosing the right package for individual parts can therefore be a huge challenge. Custom packaging will greatly help.

Beverage

Beverage consumers will look at your packaging and decide whether or not to buy. They are a group of people who are greatly influenced by appearance. So, apart from protecting your beverages and keeping them fresh always you’ll need to strategically place your Brand name on the package and instill a bit of style and colour on your packages.

Apparel

Apparels are some of the most difficult to package. You don’t just wrap your hats or shirts in a box and hope that customers will notice them. You need special shirt boxes with dividers and filaments among others to hold the content firmly in position during the shipping process.

Candle and aromatherapy

Candle manufactures will benefit a lot from custom packaging. Typically, candles come in different shapes, sizes, and weight. You don’t just obscure these unique designs in cartons and still hope to impress your buyers. The packages must be as unique as their contents and you must also include an attractive image and your brand name on the package.

Consumer products

Consumer products are also quite challenging to package. SoOPAK’s customization efforts include introduction of custom color schemes, shelving, shaping, slotting, and customizing dimensions of your packaging to suit the products. You’ll benefit from creative shapes and sizes that are unique, eye catching, and attractive.

Cosmetics

Hair extensions, nail polishes, lip sticks, lip gloss, perfumes, skin care creams, and colognes are just a few examples of products that fall under cosmetics. Users of cosmetics are mostly trendy people; people who like to stay on the front foot when it comes to fashion. To impress them you need to incorporate unique style in you packaging.

Food

Food products need special attention mainly because they are usually perishable. Their packaging must also allow for ease of shipping and handling. But above all, food packages must be aesthetically pleasing. You want your customers to notice your products from a far so even the labeling must be very carefully thought.

Household

There is a stiff competition for household goods out there. The number of companies manufacturing and distributing these products has increased significantly over the past few years making it very difficult to be noticed in major stores and shopping centers.  But with custom packaging, you can reinvent your Brand and identify new ways of holding onto your share of customers.

Pharmaceuticals

With pharmaceutical products, great emphasis has to be placed on improving shelf life and keeping them away from extreme temperatures. Most pharmaceuticals also have to be protected from direct sunlight. Then you also have to take care of package shapes, colour schemes, and personal effects such as Branding and style.

Software and electronics

It’s easy to argue that software has so much to do with what it is capable of and not what the label says. But even CDs on which the software programs have to be packaged in such a way that they are safe from direct sunlight and are easy to handle.
In short, whenever you feel like you need to reinvent your products and make them more recognizable, you can always look to custom packaging.