To stay relevant in your industry, you need to keep up with the changing themes of the seasons, as well as various trends in the packaging design industry. Spring is the perfect time to make minor adjustments to your packaging as a way of boosting
No matter what type of product you sell, it makes sense to incorporate green into your packaging run. You may want to add some of this color in the literal sense or search for ways to make your packaging greener, as in being “environmentally friendly”. Regardless
Use spring as the perfect opportunity to make some changes to your product packaging. If you want to keep your sales up, you need to constantly make minor changes and take advantage of holidays and seasons. For spring, in particular, you can make a few
SoOPAK doesn’t work only with businesses searching to package their products; we have also had numerous success stories from working with graphic designers. One of these designers is the director at a creative agency that focuses on corporate branding. He works with many small businesses
The meteoric rise of social networking has a lot of marketers and business owners questioning the efficacy of their advertising and branding efforts. That said, not everything that defines your business or product will fit neatly into the social platform package. Consider for example, the necessity
Cosmetics have always been a means to an end, be that end achieving a certain look or adding that little extra something that gives your confidence a boost. The truth is cosmetics change the way you carry yourself, but do you realize that same principle
Product packaging is a big part of marketing. A product may be of great quality but if the packaging is off the mark, then it will also miss the mark in terms of attracting and retaining customers. One challenge that manufacturers had in previous times
Customization is a great way of breathing new life into products. This article looks at how some of the major industries can benefit from customized packages. Automotive Automotive products come in all shapes and sizes. Some are light while others are heavy. And while most of them
Brides and grooms are putting more and more effort into getting every detail of their weddings perfect. They want there to be unique and memorable touches that set their festivities apart from the rest. This can be done with something as complicated as a theme
Retail displays are one way to attract and retain customers. Some shoppers can’t explain it but they find they prefer to shop in a particular store rather than others where they can find the same products even if their preferred store may be further away.