Regardless of the type of product that you sell, there are numerous problems that can arise throughout the packaging process. From the design to the actual manufacturing to ensuring the packaging protects your product during shipping, you need to stay on top of everything. Some
Your product packaging helps you make a strong first impression on potential customers, so you need to make sure it is perfect. To help work toward that goal, familiarize yourself with some of the more common packaging problems and what you can do to avoid
Product packaging plays a huge role in buying decisions. The attraction of a buyer depends on the fascination of a packaging. It is always said that ‘what appeals better, sells better.’ Visibility of a product packaging leaves a profound impression on customers, and they are
With Easter quickly approaching, it is time for all retailers and manufacturers who sell physical products to consider their product packaging. Most companies will want to at least consider creating a separate Easter packaging run to take advantage of the holiday and boost sales. When
With a heightened awareness of our environment and the ways we are damaging it, more and more consumers are considering the packaging their products come home in. When you are considering a packaging shift or even a complete overhaul, it’s important to seriously consider ways
Most companies will keep their packaging for a long time, perhaps making small tweaks to the design or other elements of the packaging. At some point, you may do a complete packaging redesign and update it to stay modern or take advantage of current trends.
When it comes to your product packaging, it should do much more than just protect your product and ensure it arrives safely at the homes of consumers. The best packaging will also be a key part of your marketing strategy. It will influence the decision
Product packaging serves multiple purposes, including spreading your brand message, telling people about your product, and preventing the product from getting damaged during transit. The last of these is very important since a broken or damaged product can become very costly for your company. After
With New Year’s behind us, it is time to start planning the Valentine’s Day packaging for your product. Valentine’s Day is a great sales opportunity, both to boost your sales to existing clients and to bring in new customers. But to make the most of
Anyone who sells a product is aware of the wealth of packaging options available. In recent years, there has been an increase in flexible packaging, such as the resealable pouches that some packaged snacks come in. This move to flexible materials does not leave traditional