If you have not already adapted your product packaging to appeal to digital shoppers as well as those who buy in-stores, then you should do so as soon as possible. Ecommerce has proven itself to be permanent, and its use continues to increase. But how
Your product packaging is a critical factor in encouraging sales of your items, so you want to make sure it is perfect. Unfortunately, it takes a great deal of time and effort to get the ideal packaging. Many companies find themselves dealing with the same
There is no doubt that there is a growing trend toward sustainability. Many consumers now specifically look for products that are environmentally friendly so they can minimize their impact on the planet. Many companies are also making changes to be more sustainable, whether to appeal
Nowadays, the consumer industry is so saturated that shoppers barely get time to dig deep into the details of every product. To grab a shopper’s attention, brands use attractive header cards. Header cards (also commonly known as bag toppers) are one of the easiest and
The cosmetic industry is an industry that tends to produce a great deal of waste via product packaging. Most cosmetics are packaged individually, so the plastic and other materials used can quickly add up. There is not an obvious solution to many of these problems;
Regardless of the type of product that you sell, there are numerous problems that can arise throughout the packaging process. From the design to the actual manufacturing to ensuring the packaging protects your product during shipping, you need to stay on top of everything. Some
Your product packaging helps you make a strong first impression on potential customers, so you need to make sure it is perfect. To help work toward that goal, familiarize yourself with some of the more common packaging problems and what you can do to avoid
Product packaging plays a huge role in buying decisions. The attraction of a buyer depends on the fascination of a packaging. It is always said that ‘what appeals better, sells better.’ Visibility of a product packaging leaves a profound impression on customers, and they are
With Easter quickly approaching, it is time for all retailers and manufacturers who sell physical products to consider their product packaging. Most companies will want to at least consider creating a separate Easter packaging run to take advantage of the holiday and boost sales. When
With a heightened awareness of our environment and the ways we are damaging it, more and more consumers are considering the packaging their products come home in. When you are considering a packaging shift or even a complete overhaul, it’s important to seriously consider ways
