The packaging is a powerful tool used to communicate to your customers giving them the first impression of your product and brand. If you are a start-up, you might want to pay attention to your product’s packaging as it directly impacts the sales and the company’s overall appeal. In marketing, product packaging is an ultra-important thing.
The packaging is more like creating a memorable representation of your product, that later on affects the perception of your customer, and will make them return to your product again and again. A product’s packaging communicates several things, from what the product can do to representing your company’s values.
As a matter of fact, packaging has been playing a vital role in product marketing for decades. Let’s now take a look at where great packaging helps you out:
Creates Brand Recognition
Brand recognition is when your customer can identify your products by just observing their attributes. You can think about your favorite brand; they all will have one thing in common: they are memorable.
Over the decades, brands like Apple and Coke have stayed true to their packaging, by just making minor changes. An iPhone is packed in a completely different way from its competitor. It is easily recognizable. You should always keep in mind that recognizable brands should not make significant changes in their packaging as many successful brands that change their packaging aspects have seen some backlash.
You can maintain your brand image by using the same
- Colors
- Fonts
- Images
- Style of packaging
The color any company chooses for its packaging affects a consumer’s choice to buy, and if they will remember your product fondly enough to come and repurchase it. The colors you choose for your product packaging plays a vital role in consumer buying decisions.
It’s suggested to properly examine your target audience demographic before deciding on a color, font, image or the packaging style for your product packaging. Then with all the needed details you can custom printed food packaging according to the details.
Provides Protection
The fundamental purpose of packaging is to protect your product. From protecting it from breaking, getting crushed to guarding it from the environmental effects and from preventing an infestation from bugs, a proper packaging provides it all.
Apart from this, your packaging should be able to protect your food from premature spoilage, which can result in shortening your product’s life.
Differentiates Your Brand and Products
There are millions of products in the market fighting for customers’ attention. One-third of a consumer’s decision making is solely based on the packaging of the product. Your packaging makes your band recognizable. It also differentiates your brand and products from those offered by your competition. To succeed in making your product the customer’s first choice, your product packaging has to stand out and look completely different from your competitors.
It is quite evident that high-quality packaging design is the key element in making your product a success or in making it a disaster. It is essential to choose the best custom printed food packaging options and designs because your product packaging communicates everything about your product and leaves an everlasting impression.
