As a business, your primary goal is to increase sales of your product, and packaging is one of the most important ways to do this. While you will do advertising of some sort, you still want your product to stand out from similar options when a potential customer sees it in the store or online. The best way to do this is through the packaging, as you can include a creative or eye-catching design for almost exactly the same price as plain packaging. Here are some great ways to make your product packaging stand out.
One of the best ideas is to opt for seasonal packaging. Many companies want to do this but may think that it isn’t practical due to the complicated process involved with creating a new design and having it manufactured. In reality, however, short-run production can take care of this issue by manufacturing just enough for your seasonal container. Now you can customize your packaging for every holiday or time of the year and draw in more customers.
People are becoming increasingly concerned with environmental friendliness, and that means that they are more likely to select a product packaged in a green way. To easily stand out and help the planet at the same time, use recycled and/or recyclable materials in your packaging and include this information on the product or in advertisements.
Target a Local Audience
Just like customizing your packaging to fit different seasons helps it stand out, so does personalizing it for a local audience. If, for example, you sell your product in Toronto and New York City, consider having similar containers in both cities with slightly different designs, each of which incorporates a monument or cultural item of the city.
Pick Premium Materials
In today’s world, companies are looking to make a profit however they can, and in many cases, this means relying on lower-quality materials, as they are more affordable. To stand out from these businesses, stick to the premium materials. You won’t have to worry about your packaging being damaged on its way, which will give you a head start at the store when all of your items are in perfect shape and your competitors’ aren’t. Clients are also more likely to see your product as a luxury item when it is in high-quality packaging, meaning they will see it as a great deal if it is priced affordably.
Think About the Store
If you know the specific store or stores where you will be selling your product, then you can make the packaging stand out by keeping that location in mind. You can pay attention to details, such as the colors used on price tags and how they will look with your design. Although small, this can make a significant difference.
Opt for Simplicity
It is easy to get overwhelmed with customization and create a busy, overwhelming product to make it stand out. While this will indeed help separate it from the crowd, it will probably do so in a negative way. Although you want unique packaging, keep it simple with legible type and no overwhelming or clashing colors.